As you finalize travel plans for 2010, don’t forget to keep IDEA on your radar. Our staff will be roaming industry events and will host the IDEA E-Biz Forum 2010 in Dallas, TX, September 20-22, 2010. The next event, NAED Western, is next week and you are invited to attend IDEA’s educational sessions.
Bob Gaylord, IDEA president and CEO, and Mary Shaw, IDEA Standards Director, will be presenting the latest update on the Electrical Industry Attribute Schema and how you can use standardized marketing data to sell more products. This session will give you insight to the benefits of providing more robust product information to your customers, enabling them to more efficiently and effectively sell or buy your products. Here are the details:
Where: NAED Western Regional Conference; San Diego Marriott, San Diego, CA
When: Wednesday, January 13, 1:45 – 2:45 p.m. AND Thursday, January 14, 10:15 – 11:45 a.m. (REPEAT SESSION)
Session Title: Driving Profitability with Quality Marketing Data
Session Description: Get an inside look at how clearly defined product descriptors can help both manufacturers and distributors sell more products. There is enormous demand for this information as businesses fine tune their sales, marketing and support processes to leverage the internet and search technology. This session will give you insights on how enhanced marketing data can improve your competitive position and increase your sales and profit potential, every time, all the time. Whether you are a manufacturer or distributor, this is a must attend session if you want to protect or increase your market strengths.