May 23, 2013

IDEA’s Take on the #WeAreAD Photo Campaign

IDEA Employees have some fun with the #WeAreAD campaign

IDEA’s business partner, Affiliated Distributors (AD), asked its community to make some noise with their #WeAareAD banner to demonstrate that AD members are bigger than any national chain. We were excited to show off our AD pride in the office this week and thank them for our valued partnership.

IDEA continues to work with AD to encourage manufacturers to fully populate the Industry Data Warehouse (IDW) with enriched product content. This joint effort has been a major contributor to many IDW improvements over the last year including over a tenfold increase in marketing content and over a 50% increase in distributors that are downloading IDW catalog content for use in their business.

Find out more about the AD, IDEA, SupplyForce SKU Attribution Initiative in the AD Today magazine>

Learn more about the #WeAreAD campaign, and view additional pictures from AD members across the country>