IDEA recently introduced a new partial update feature to the B3 and B7 views of the Industry Data Warehouse (IDW) which enables manufacturers to decide the best way for their system to send updates to the IDW. They now have the choice for blank fields to override the current content in the IDW or have blank fields left as is with no further action required. With the new functionality, manufacturers can avoid reentering or inadvertently deleting fields when sending product updates for products with existing populated fields in the IDW. The enhancement enables manufacturers to conduct specific updates to one attribute, such as an image URL, without having to repopulate the other fields.
The B3 view is used to populate text fields such as the Long Catalog Description, the Label Description and other descriptive comments. The B7 view is used to populate all the names and URLs of marketing documents, including image URLs, spec sheet URLs and other important catalog product information.
If you would like to learn more about the new partial update feature in the IDW, please contact your assigned Data Quality Analyst directly or call Tom Guzik, Director of Products and Services, at 703-562-4626.