Webinar: The Digital You: Building a Strong Web Presence
Date: March 21, 2012
Time: 2:00pm – 3:00pm EDT
Speakers: Mary Shaw, Standards Director, IDEA and Denise Keating, President, DATAgility
Manufacturer Guest: Peter Vient, Data Sync Coordinator, OSRAM SYLVANIA
Learn about the industry-inspired solutions that can help manufacturers and distributors build a strong web presence and create a consistent brand experience, such as leveraging the industry’s Electrical Attribute Schema and integrating marketing content from the Industry Data Warehouse (IDW) with eCatalogs and web storefronts.
- Review related challenges faced by manufacturers and distributors and the overall environment in which they compete.
- Identify ways to prioritize how you build product marketing content so that goals are realistic and manageable.
- Overview of the industry solutions that are available to help you reach your goals including the Electrical Attribute Schema and the Attribute Fulfillment Service (AFS).
- Overview of how product marketing content can be integrated and leveraged in various mediums such as web storefronts and eCatalogs.
Mary Shaw, Standards Director, IDEA has been involved with the electrical industry for over 25 years including a 14-year career at the electrical manufacturing company, Panduit. She plays an instrumental role in the development of industry eCommerce standards as a leader of the IDEA Industry Standards Committee (ISC).
Denise Keating, President, DATAgility has over 20 years of experience in consulting for the development and implementation of successful EDI, VMI, and product data governance business strategies. DATAgility is an IDEA strategic partner and a primary developer of the industry’s Electrical Attribute Schema.
Peter Vient, Data Sync Coordinator, OSRAM SYLVANIA, has over 17 years of experience with OSRAM and is currently in the Business Development group synchronizing accurate data for all sales channels. Vient is also the Sales Operations EDI advocate and handles NAFTA reporting for the company.
Visit the IDEA Webinar page for a sneak peek at two webinars coming soon: “Automating Order Management” and “Next Generation Data Sync.” Please comment on this post or tweet topics and questions you’d like to see covered in upcoming webinars (Don’t forget to mention us @IDEAeSolutions and start using the #IDEAwebinars hashtag)!