July 13, 2020

Mike Wentz Rejoins IDEA as Vice President of Sales & Marketing

Media Contact: Reina Munsch

Arlington, VA – The Industry Data Exchange Association (IDEA) is pleased to announce the appointment of Mike Wentz to Vice President of Sales & Marketing. Wentz will be returning to IDEA effective July 31, 2020, to serve on IDEA’s management team. In his new role, Wentz’s primary responsibilities will encompass driving growth and service expansion within the electrical channel.

Wentz previously served with IDEA from 2009 to 2019 in a similar capacity. During his previous tenure, he was able to grow the client base significantly, facilitate industry advisory groups and rebrand IDEA’s products. Wentz’s dedication to the company and industry has driven him to return to his longstanding role and reaffirm this pursuit.

“We’re excited about Mike’s return,” said President & CEO David Oldfather. “His unwavering commitment to our customers, our company and our industry will help us achieve our goals within the channel to provide the best solutions for our distributor and manufacturer customers.”

With more than 30 years of electrical and technology provider experience, Wentz plans to continue leading efforts to accelerate IDEA’s overall growth through sales and marketing strategy.

“It is an honor to rejoin the IDEA Team, and I’m delighted to again help lead the efforts to provide outstanding digital content that takes our customers and strategic partners to the next level,” said Wentz. “IDEA is vital to the success of the industry. My recent experiences with a leading B2B eCommerce platform provider have further engrained in me the importance of complete and accurate product content. I’m extremely proud of the IDEA Team and their impressive launch of the new Connector Data Management Platform. I’m looking forward to again supporting IDEA’s initiatives to facilitate standards and provide industry focused solutions for a digital first world.”


 About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the technology service provider and eBusiness standards body of the electrical industry. The company helps thousands of manufacturers and distributors find the most cost-effective methods for running the day-to-day business. Its applications, IDEA Connector and IDEA Exchange, help connect the supply chain, and make business processes more efficient. IDEA was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). IDEA is headquartered in Arlington, VA (idea4industry.com).