July 12, 2012

NAED Exec Guide #2: How to Create an Effective Online Presence

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­In the summer of 2011, NAED’s Strategic Technology Task Force conducted the Strategic Technology Benchmarking Survey, in which 69 distributor companies answered questions about their technology priorities, challenges and opportunities. Of the 94.2% with websites, only a select few offer the eCommerce functionality available at competitive B2B websites, such as Grainger.com.

The Task Force recently published Executive’s Guide #2: Checklist for an Effective Online Presence,  a document that enables executives to evaluate their online presence and helps them to develop an action plan unique their company.

In this report, the Task Force explains key ways to help customers:

Find the website by:

  • Promoting the website
  • Optimizing the website for search engines (SEO)
  • Supporting mobile devices
  • Analyzing website usage

Locate products on the website by:

  • Educating customers how to find information on the website
  • Providing an online product catalog
  • Making it easy to search the online product catalog
  • Providing technical information online
  • Marketing online
  • Website design and usability

Overcome fears of conducting business online by:

  • Ensuring data security
  • Providing customer care
  • Offering online product training
  • Handing returns and exchanges

Download the pdf of the NAED Exec Guide #2>

Missed the 1st guide? Download that too>

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