July 12, 2012

New Distributor Resource: Script to Encourage Manufacturers to Provide Marketing Content to the IDW

­As a distributor, you need product marketing to populate your web storefronts and eCatalogs, educate your counter sales team, and differentiate a manufacturer’s products from similar items. If you’re already subscribed to the Industry Data Warehouse (IDW), then you know the value of accessing all of your suppliers’ product information in one place. But what do you do when your suppliers refuse to send their marketing content through the IDW? Consider having an honest and frank conversation with your partners about why you need this marketing content and how it can benefit them.

IDEA has published a new resource for distributors to engage partners in this discussion. Download the ­“Distributor Pitch for Marketing Content in the IDW” from the Portal and add your personal spin to get the conversation started.