IDEA is proud to announce the general session speakers for the 2012 E-Biz Forum including the panelists for the executive panel and the digital marketing keynote. This Friday, July 13th is your last chance to register for the E-Biz Forum with the early bird rate. Register now to save $100>
Opening Keynote: The Art of Vision
The best sustainable edge in business is the ability to differentiate yourself from your competition. Through this entertaining and highly practical program, we will uncover new ways to make your organization more creative, innovative and profitable, but more-so, help your employees to see the need to become better storytellers within your company and towards your industry. Professionals at all levels, who embrace innovative strategies, can achieve superior levels of performance by creatively and visibly differentiating themselves from the competition. No matter what kind of organization—from small companies to large corporations—employees at all levels will better embrace the future by becoming more innovative, more productive and ultimately more profitable. Wahl redefines “keynote speaker” by incorporating on-stage painting as a visual metaphor of his core message. His paintings auction from $7,000 – $27,000, and Forum attendees will help us decide which charitable cause will get the proceeds.
Erik Wahl, graffiti artist, author and entrepreneur
Wahl’s understanding of vision was originally born in the school of disappointment. After an eight-year career as a partner in a corporate firm, he became frustrated by the lack of innovative thought and corresponding profits he saw in business. So, he set out to challenge companies to change their way of thinking, while simultaneously pursuing his own individual passions. He rediscovered his love for art, and now plays in the business world by working through his art.
Executive Panel: Drawing a Line of Sight from E-Biz to the Corner Office
Senior executives from various perspectives in the electrical supply chain will expand on Wahl’s keynote by drawing a line of sight from the eBusiness initiatives we implement day-to-day to the bottom line results they encounter at the top. They’ll discuss ways to differentiate your company by leveraging industry eBusiness solutions and demystify the myth that industry standards commoditize our products. The impact of new buyer behaviors and expectations will also be addressed, and our panelists will provide tips on how to effectively communicate the need for new eBusiness projects to senior executives internally as well as with trading partners.
Jeff Drees, U.S. Country President, Schneider Electric
In 2010, Jeff Drees was named U.S. Country President for Schneider Electric, assuming responsibility for growth and profitability of the Power, Buildings and Energy businesses in the United States, along with driving energy efficiency and solutions initiatives across the North American territory. Drees is a member of the Alliance to Save Energy board, the National Association of Manufacturers board, the Schneider Electric Data Center Solutions board and participates in thought leadership panels for the Alliance to Save Energy and the American Society of Heating, Refrigerating and Air-Conditioning Engineers (ASHRAE). As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centers/networks, as well as a broad presence in residential applications.
Tammy Miller, CEO, Border States Electric Supply
Tammy Miller joined Border States as the accounting manager in 1991 and was named president in 2005 and CEO in January 2006. She has been a Border States officer and member of the Board of Directors since 1996 (board chair since 2006), and an Executive Council member since its inception in 1997. Border States is now the 9th largest electrical distributor in the United Sates with annual sales exceeding $1 billion. In 2007-2008 Miller led the NAED (National Association of Electrical Distributors) as the Board Chair. Miller currently serves on the Board of Directors for Affiliated Distributors (A-D is the largest wholesale buying and marketing group in North America), the Board of Directors for the Elite Distributors Insurance Captive (EDIC), the Board of Directors for Starion Financial, and the Board of Directors for Sanford Medical Center.
ReThink Your Go-To-Market Strategy
The days of traditional brick and mortar expansion based on predictable ROI has been replaced with fast-paced online expansion at a fraction of the cost but with less certain ROI. How do you define your market and how far do you want to reach> What does success look like for your website — is a basic customer service tool enough, or do you want a sales generation machines? Suchit Bachalli from Unilog Content Solutions, the executive partner sponsor of the Forum, will introduce Michael Brito, Senior VP Social Business Planning at Edelman Digital, to share his industry-specific expertise. Brito will provide insight into how search engine marketing, web/mobile presence and social media all intertwine from a content perspective and help identify ways that electrical manufacturers and distributors can make their products stand apart from the competition by leveraging a mix of Internet strategies.
Michael Brito, Senior Vice President of Social Business Planning, Edelman
Michael Brito helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. His principal areas of expertise include search engine marketing, social media, social business planning, social CRM, change management and employee engagement. Michael joined Edelman after working for Intel Corporation where he served as a global social media strategist focusing on the consumer segment. He has also worked for other major brands in Silicon Valley including Yahoo!, Hewlett Packard and Sony Electronics. Michael just recently wrote a book, Smart Business, Social Business, that serves as a playbook for enterprise social media and adoption. He also launched Social Business News; a blog about social business.