IDEA is introducing the Attribute Fulfillment Service (AFS) to give manufacturers the opportunity to outsource some or all of the work involved in populating standardized product marketing content into the Industry Data Warehouse (IDW). Previous case histories have shown that the AFS outsourcing option helps manufacturers populate the IDW with marketing content in half the time and one-third the price compared to using internal resources.
“We listen to manufacturers and distributors daily, and through these conversations, we recognized a need in the channel,” said Robert Gaylord, president and CEO, IDEA. “Most manufacturers understand the value and ROI associated with providing marketing content to distributors, but they can’t just push a button and it’s done; there is a lot of work involved behind the scenes, and many just haven’t had the time or resources to dedicate to the project. As the electrical-industry data experts, it’s our job to help them make it happen.”
The AFS includes populating the industry-approved attributes defined in the industry’s Electrical Attribute Schema. With the launch of the Schema 2.0, manufacturers have new opportunities to differentiate their products, and help their distributor trading partners and end-users make better buying and selling decisions. The Schema is an internationally-harmonized template that is based on a global product categorization standard and provides a guide to populate marketing content for nearly 2,500 product categories.
Through the Attribute Fulfillment Service, IDEA is helping manufacturers to populate the Schema, freeing up their time and resources to devote to other projects, while providing distributors the information they need to sell more products from the warehouse to the web. IDEA partners with DATAgility, a leading data management service company, to deliver the Attribute Fulfillment Service. ILSCO Corporation was the first manufacturer to leverage the AFS.
“I knew the importance of utilizing the Schema and tried to undertake the project internally at first. However, I quickly realized that this was going to take more resources than were available, so I turned to IDEA for support. The team I’m working with is very responsive and has kept me involved throughout the process. The AFS has proven to be valuable for our company; instead of waiting at least another year to reap the benefits of the Schema, we expect to see results by the end of the summer,” said Randy Shelley, Product Specialist, ILSCO.
Read more about the Attribute Fulfillment Service (AFS) and contact your Account Manager at firstname.lastname@example.org to request a personal consultation including a customized ROI analysis to determine your potential savings.