August 29, 2007

New Research Captures Data Synchronization Benefits for Small- to Mid-Size Business (SMB) Suppliers

Consumer Goods Technology Magazine (CGT) conducted a data synchronization survey on small to mid-size business (SMB) suppliers with revenues under $500. 1SYNC recently shared the results and benefits highlighted in the survery report, which was published in January 2007. The article presents the unexpected benefits of data synchronization today with big plans for the future.

The survey confirms, that there is indeed, synchronization activity among SMB suppliers and that 62% of the respondents engaged in data synchronization are either accomplishing this activity on a manual process or with a technology partner.

More importantly, the report recommends that suppliers using manual processes should utilize a less manual intensive method, which will start to lay the foundation for them to exchange more valuable information, such as price data. The survey results also showed that 81% of the respondents would recommend data synchronization, which shows potential in this sector.

Internal system alignment was an unexpected benefit as the function that realized the most benefit (33%) from data synchronization. More typical internal benefits were order management improvement (22%) and sales force productivity (19%). Overall, improvement in employee efficiency has enabled other internal functions to spend more time on valued added activities.

IDEA’s IRD CERICOMX® solution provides this market segment with a completely developed and proven application that provides data synchronization via a hosted, machine-to-machine or behind the firewall application (over 300 suppliers are using the application today). The application provides a migration path for companies using a completely manual process or spreadsheets to a fully automated behind the firewall solution. As a 1SYNC On Board Support (OBS) partner, IDEA can provide a complete turnkey solution to meet all the customers’ data synchronization requirements. As the article points out, once retailers require synchronization of the product data and once price and promotion attributes are part of the standard synchronization process, companies using manual processes will need to migrate to more automated processes to meet these requirements.