October 27, 2009

PR: IDEA enhances customer experience with upgraded portal

Arlington, VA – October 27, 2009 – IDEA, an electrical industry owned eCommerce service provider, today announced the release of the IDEA Portal 2.0 (www.myideaportal.net). This is the first major upgrade to the customer portal, originally introduced in 2008. The upgrade provides customers with improved search and navigation capabilities, real-time customizable news and expanded contact information. These improvements and additions were made based on customer feedback.

The new search and navigation features give customers the ability to search by service, document type or standard type from one screen while simultaneously working in an IDEA web-based application. Customers have direct access to the application(s) in which they have subscribed once they log on to the portal.

“I primarily visit the portal to access Industry Data Warehouse (IDW), the application I utilize to synchronize business information with trading partners. The portal has vastly improved over the past year and the 2.0 release is much easier to navigate. The organization and flow is intuitive and the direct access to IDW is a huge time saver,” said Richard Brooks, E-Business Development Manager, BURNDY® LLC.

The renovated homepage integrates an RSS functionality to publish frequently updated industry content and offers more custom settings for customers to display the content of their choice. IDEA also added detailed contact information to help customers find and contact the right person for their specific needs.

“The customer portal was introduced to serve as a one-stop location for customer support and will continue to evolve as our customers’ needs and technologies change. The improvements made in this release were designed to help our customers get the job done more efficiently so they can spend more time selling their products,” said Bob Gaylord, president and CEO, IDEA.

The customer portal is a password protected site providing secure and direct access to Industry Data Warehouse (IDW), Industry Data Exchange (IDX) and Industry Retail Database (IRD). The site also features Live Chat support, public and private access to product support and training materials, Standards knowledge base and the ability to create support cases.

About IDEA

IDEA (www.idea-esolutions.com) is the only standard-setting organization offering a full range of eCommerce products and services designed to drive supply chain efficiencies, reduce costs, slash cycle times, and ensure standardized, timely and accurate data. IDEA provides Industry Data Warehouse (IDW), a database of product, pricing, and marketing data; Industry Data Exchange (IDX), a centralized and standardized document exchange solution; Industry Retail Database (IRD) a central repository of manufacturer retail product data powered by CERICOMX® which helps users meet retailer mandates and consumer packaged goods (CPG) and GS1 US requirements; and the Data Audit and Certification (DAC) Program which assures the accuracy and completeness of the manufacturer data found in IDW.

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