August 31, 2007

Rioux Leaving the Industry Data Exchange Association (IDEA)

Arlington, VA – August 31, 2007 – The Industry Data Exchange Association, Inc. (IDEA), a business to business eCommerce service provider, today announced that Mike Rioux, will be leaving to pursue other career opportunities. He will continue to serve as President until the latter part of November 2007 or until a successor is chosen.

The announcement was made by IDEA Chairman of the Board and Dakota Supply Group President and CEO, Todd Kumm, on August 25.

“Although all of us at IDEA regret Mike’s departure, we respect his reasons and wish him the very best,” said Evan Gaddis, President, National Electrical Manufacturers Association, representing one half of IDEA’s ownership. “We appreciate his willingness to allow for an orderly transition and wish him the best in his future endeavors.”

IDEA was created in 1998 with funding and support from both National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA). The organization has been instrumental in improving data quality in the electrical industry, overseeing industry data standards, and driving down supply chain costs for its customers.

Rioux played an instrumental role in shaping the company’s aggressive growth and expansion during the past few years. During his tenure, IDEA grew from a fledgling organization with a staff of two, to a complement of 24 professionals. Similarly, IDEA’s customer base grew from 125 to over 900; providing data synchronization, standards and business communication services for manufacturers and distributors in the electrical industry. Additionally, hundreds of suppliers outside the electrical arena are employing IDEA’s services to comply with global data synchronization requirements.

Rioux led the development and implementation of the Industry Data Exchange (version 2), known as IDX, which was one of the first Internet based AS-2 networks put into production. IDX has grown 600 percent since becoming operational in early 2001. In 2005, the second version of the Industry Data Warehouse, known as IDW, became operational. Providing an Internet based 24×7 data service that has grown by 200 percent. In 2005, IDEA became a significant player in the Global Data Synchronization program through its acquisition of Integrated Software Solutions (ISS) and by becoming a 1SYNC Data Pool partner. That same year, IDEA also signed an MOU with the Uniform Code Council (UCC); also called GS1 US, to manage the UNSPSC product codes for the entire electrical channel.

“IDEA’s executive committee will immediately begin pursuing a capable and qualified president. In the meantime, I am confident that the current IDEA staff will continue to exceed the expectations of the customers,” said Kumm.

“IDEA’s continuing goal is to synchronize the electrical industry’s product data. IDEA has made great strides, and the organization will continue to move forward. NAED and NEMA are committed to achieving synchronized electrical industry product data through IDEA,” said Kumm.

NEMA is the leading trade association in the United States representing the interests of electroindustry manufacturers. Founded in 1926 and headquartered near Washington, D.C., its 400 member companies manufacture products used in the generation, transmission and distribution, control, and end-use of electricity. Domestic shipments of electrical products within the NEMA scope exceed $100 billion.

NAED is the trade association for the $70+ billion electrical distribution industry. Through networking, education, research, and benchmarking, NAED helps electrical distributors increase profitability and improve the channel. NAED’s membership represents approximately 4,200 locations internationally.

About IDEA

IDEA is an eCommerce service provider jointly owned by NEMA and NAED. Developed to drive down supply chain costs, IDEA (www.idea-eSolutions.com) provides the Industry Data Warehouse (IDW), a central repository of manufacturer product, pricing, and attributed data; the Industry Data Exchange (IDX) is an Internet-based communications hub that enables business trading partners to exchange business documents using EDI, XML, flat file, or Web form transactions sets; the Industry Retail Database (IRD) a central repository of manufacturer retail product data to meet retail hardware powered by CERICOMX®, CPG and GS1 US requirements; IDEA eCredit (IeC), a hosted industry account receivables reporting database and the Data Audit and Certification (DAC) Program to verify manufacturer data meets specification criteria to ensure data synchronization between business partners.