Step 1: Define Audience – Who will be searching for your product/service?
Step 2: Define Keywords – Make a list of the keywords that your users will search for that will lead them to your site.
Step 3: Create Keyword-Focused Pages – Use your long-tail keywords in titles, text, and metadata. Make sure the keywords match the content on your site.
Step 4: Links – External links are just as important as internal links. Use social media to spread the word about your site.
Step 5: Stay Current – SEO is an ever-changing field. Like most things digital, it’s imperative that you stay on top of current trends and take advantage of online resources.
- Ensure your site has good internal linking with no broken links, good navigation, unique content, and appropriate page load-times
- Avoid using superfluous keywords or making them unnatural on your pages. Create your website and write your content as you normally would; just keep your keywords in the back of your mind while doing so.
- Set up a Google Analytics account to monitor organic traffic on a daily, weekly, and monthly basis.
In the end, SEO is an ongoing process. Develop a strategy and execute!
For more in-depth resources, check out (will add links in the article)
- Search Engine Land’s Periodic Table of SEO Success Factors. Their periodic table is divided into sections, and each section has a devoted chapter that explores an aspect of SEO.
- If you like infographics, MOZ has a Beginner’s Guide to SEO with 10 chapters of graphically illustrated data and an easy flow of content.
- Hubspot offers a free eBook “Learning SEO From The Experts”, written by SEO experts from Hubspot, Distilled, Moz, and Stryde
- Finally, no list would be complete without Google’s Search Engine Optimization Starter Guide!