July 26, 2016

SEO Series: How to Develop an SEO Strategy


Let’s recap: we have defined SEO and its importance, explored SEO ranking and search algorithms, and various links and link building. Now that we have the basics, it’s time to develop a strategy.  

Step 1: Define Audience – Who will be searching for your product/service?  

Step 2: Define Keywords – Make a list of the keywords that your users will search for that will lead them to your site. 

Step 3: Create Keyword-Focused Pages – Use your long-tail keywords in titles, text, and metadata. Make sure the keywords match the content on your site. 

Step 4: Links – External links are just as important as internal links. Use social media to spread the word about your site. 

Step 5: Stay Current – SEO is an ever-changing field. Like most things digital, it’s imperative that you stay on top of current trends and take advantage of online resources. 


Other tips: 

  • Ensure your site has good internal linking with no broken links, good navigation, unique content, and appropriate page load-times 
  • Avoid using superfluous keywords or making them unnatural on your pages. Create your website and write your content as you normally would; just keep your keywords in the back of your mind while doing so. 
  • Set up a Google Analytics account to monitor organic traffic on a daily, weekly, and monthly basis. 


In the end, SEO is an ongoing process. Develop a strategy and execute! 


For more in-depth resources, check out (will add links in the article)