June 26, 2012

Should You Use Pinterest?

First, what exactly is Pinterest? Pinterest describes itself as “a content sharing service that allows members to ‘pin’ images, videos and other objects to their pinboard” as well as browse, like and comment on the pinboards of other members. To join, Pinterest requires an invitation sent through a request on their website or an email link from an existing member. According to tED magazine, Pinterest, at only two years old, is one of the fastest-growing websites in history and a growing driver in referral traffic. Like any good social media strategy, it’s best to research and evaluate if Pinterest would be a valuable tool for your company. Here are some recent articles we recommend reading to help you evaluate the business implications of this new social media website.

­Should you show interest in Pinterest?

This tED magazine article provides an electrical industry perspective on how distributors can leverage Pinterest, including how to increase traffic to a website and improve search engine optimization (SEO). The helpful “how-to” guides provide realistic tactics and concrete examples on getting started and using Pinterest in your marketing strategies. Read the tED magazine article online on p. 34 for distributor tips>

26 Tips for Using Pinterest for Business

SocialMediaExaminer.com shares an “A-Z guide for creating a business presence on Pinterest” on their blog. With screenshots and easy explanations, the post offers best practices for this new social media. Links to additional resources on Pinterest from Monetate, Shareaholic and media bloggers are also shared. Read the SocialMediaExaminer.com post for all 26 tips>

Pinstagram Arrives for iPad Before Instagram, Pinterest

Launched just last month, this Mashable post discusses the newest ventures for two growing social media – Pinterest and Instagram. Instagram is a photo-sharing app created to take photos, apply filters/effects and then share them via Instagram, Facebook, Twitter and Tumblr on your phone. The two have launched a mashup called Pinstagram, which combines features from both applications in an iPad app. This is the first iPad app for both startups, although previous web and mobile versions are available. Find out the latest news about Pinterest and Pinstagram on Mashable.com>­

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