March 15, 2012

Susan Streich Joins the IDEA Team

Susan Streich, formerly of Epicor Software Corporation, has joined the Sales & Marketing team as National Sales Manager. Streich brings over a decade of electrical channel experience to IDEA and will be leading an expanded sales team at a time when our solution suite for the channel is dramatically growing. She joined the IDEA team on March 5, 2012 and reports to Mike Wentz, VP of Marketing and Operations.

“I’m passionate about educating manufacturers and distributors in how to increase sales, improve marketing efforts, eliminate errors and take costs out of their day-to-day business by implementing IDEA’s solutions. These tools are for so much more than eBusiness. From pulling data for print catalogs to helping countermen find products more easily and quickly, IDEA’s services offer distributors and manufacturers the opportunity to help their entire business process run more efficiently,” said Streich.

During her tenure at Epicor, Streich was integral to Vista Information Services initiatives and spearheaded the market research project in the electrical industry. She engaged manufacturers in need of distributor product sales data and analytics. Prior to Epicor, she dedicated 8 years as Marketing Manager and then New Business Development Manager to a large buying group consortium in the food industry, and began her career conducting market research for A.C. Nielson, a global leader in measurement and information services. Streich has also been active for many years in the NAED “Women in the Industry” group and will continue to participate while working key industry events.

Streich can be reached at or at 703-887-6453. Please join us in welcoming her to the IDEA team!

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