With most technology, advancements are only as good as their relevancy. Unless innovation works congruent to our needs, its appeal is only temporary, and as consumers adopt smart devices at an increasing rate, enhancements to software must lead to better user experience.
In this week’s “Tech Trends,” we explore the latest innovations in the mobile industry, from web fragmentation and mobile apps to the battle for market share.
Google’s open source allows manufacturers to concentrate on phones’ hardware development while leaving the software formation to Google. While allowing for greater flexibility, such fragmentation has given rise to an increasingly apparent issue: With so many Android users, significant numbers of users are running outdated software. However, getting phone carriers to enforce updates is a challenge.
An Apple Watch 2 no show is a good thing – Wearbale
In April 2015, Apple launched the iWatch, and many thought a new iWatch would hit the market by 2016. Rather, Apple CEO Tim Cook spent little time discussing the iWatch at Apple’s 2016 annual conference, only referencing a watchOS update for the iWatch. The non-announcement may mean that Apple acknowledges the need to refine necessary features, such as the capability for the iWatch to be a standalone product rather than tethered to the smartphone.
Despite selling 51.6 million iPhones during the first quarter of this year, Apple, the world’s second largest smartphone maker, earned 14.8% of the market share. This is a significant downturn from the 60.2 million iPhone sales and 17.9% market share in 2015. Apple isn’t the only phone maker seeing shrinking market share, though: Samsung’s shrank from 24.1% in the first quarter of 2015 to 23.2% last quarter. This is due, in large part, to Chinese brands emerging as global top brands.
When it comes to making your business mobile friendly, you have two options: create a native mobile app or optimize for the mobile web. The option you select should be based on the primary needs of your customer. While the advantage of a native app is access to the device’s hardware, easy push notifications, and better performance, it can be perceived as selfish to ask users to download an app if all your app’s capabilities can be done on a mobile web version. When going mobile, companies should consider investing in mobile websites.
One of Google’s latest features, Nearby – an Android device feature that uses Eddystone beacons to detect location – recommends potentially helpful apps and websites based on your physical location. Numerous apps on the Google Play store are only meant to be used in a specific location and situation. This feature will make users aware that these apps exist by sending a notification to your device that you can tap to download or swipe away if not interested. Nearby requires users to enable Bluetooth and Location on your Android device.