December 15, 2011

The Rise of the Smart Shopper, Enabled by Big Data

Content courtesy of the 1SYNC blog post by Ken Sickles

Analyzing consumer trends from the 2011 Holiday Retail season, Ken Sickles, Vice President of Product and Strategy at 1SYNC, notes the growth of online and mobile sales. According to Sickles, the consumer preference for purchasing online or through mobile will necessitate manufacturers and retailers to reevaluate their selling strategies for this channel. Sickles highlights several behaviors of the online and mobile consumer and discusses the influence of data on purchasing decisions.

Read the blog post and add 1SYNC’s blog to your RSS reader>