December 16, 2009

Three New Employees Join the IDEA Team

Paul Newman, Senior Account Executive

Paul Newman, formerly of Activant Solutions (, has joined the Sales and Marketing team as a Senior Account Executive. Newman will prospect and drive new businesses to take advantage of IDEA’s standardized products and professional services. Newman began his career in distribution and continued to build
on his experience at Management Information Systems Group (MISG) and most recently at Activant Solutions. He has extensive knowledge of the Plumbing, Electrical and HVAC vertical markets and has experienced the value of EDI firsthand.

He will be attending various industry events to speak to trading partners about their B2B eCommerce and synchronization needs. You can meet Paul at the upcoming NAED Western, January 13-16 in San Diego, CA or contact him at (919) 237-3595 and  

Melissa Longnecker, Business Analyst – Project Lead

Melissa Longnecker, formerly of Ontuet Inc., joined the team as the Business Analyst – Project Lead. She will research market trends, forecast opportunity potential and help identify current and future service needs in the marketplace.

Longnecker has 12 years experience helping organizations define and achieve strategic goals. She spent the past 10 years with Ontuet Inc., a technology solutions provider focused on Global Data Synchronization (GDS).

Melissa can be reached at 703-562-4679 and  

Sarah Earleywine, Account Manager

Sarah Earleywine, formerly of Ontuet Inc., joined the Account Management team as an Account Manager. During her time at Ontuet, she gained experience and knowledge in the Global Data Synchronization Network (GDSN) requirements, standards and business processes.

Earleywine will provide technical support and service consultation to IDEA customers. She will work in collaboration with her fellow Account Managers: Tony Gaffney, Ricky Montoya, Edwin Lopez, Fahad Shamshad, John Etrie and Christine Arczynski, to act as the single point-of-contact and primary interface for all customer engagements.

Sarah can be reached at 703-562-4677 and  

Welcome to the IDEA team!

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