October 21, 2021

Wholesale Supply Joins IDEA Connector Platform

Wholesale supply joins IDEA Connector

Distributor Improves Customer Experience with the Latest Product Content

Arlington, VA – Wholesale Supply announces that IDEA Connector is its data synchronization platform, providing customers with the most accurate and timely product data and marketing content—directly from manufacturers.Wholesale Supply IDEA

Wholesale Supply is a wholesale and retail supplier of plumbing, electrical, and HVAC products, with locations in Tennessee, Georgia, North Carolina, Kentucky, and Alabama. The company is dedicated to helping contractors and do-it-yourself homeowners with any project.

Through IDEA Connector, Wholesale Supply has the most updated, accurate digital product content to sell its products. The information is validated against industry standards, so Wholesale Supply can improve the customer experience, be more competitive, and reduce costly order errors and returns.

“Partnering with IDEA was a no-brainer for us! It allows us to provide so many opportunities and resources to our purchasing, IT, and marketing departments, and—most importantly—our customers. We are always looking for ways to grow our company, and this opportunity to partner with IDEA is one of those ways,” said Joshua Rogers, Director of Marketing at Wholesale Supply.

IDEA Connector allows distributors to receive all available product content from manufacturers in a variety of formats. It has a user-friendly interface to maintain product information and a graphical mapping tool to extract product information and pricing.

“High-quality product information results in improved selling opportunities. Wholesale Supply is now able to digitally access the latest product data feeds from their manufacturers,” said Bill Ferguson, Vice President, Products & Services at IDEA. “IDEA is dedicated to being the industry source for digital product content; we want to make it easy for distributors to gain operational efficiencies, serve customers, and compete in the marketplace.”

IDEA Connector Statistics:

  • 2.6 million SKUs
  • 250 million product attributes
  • 500+ fields, including technical drawings, multiple images (3D, thumbnails, etc.), warranty information, videos, IMAP pricing, certifications (UL, Prop 65, etc.), and multilingual content (Spanish, French, etc.)

Manufacturers can now upload unlimited SKUs into IDEA Connector for no additional cost.

To learn more about the benefits of becoming a manufacturer or distributor subscriber to IDEA Connector, contact the IDEA Connector Client Solutions team or call (866) 479-0484.

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the official technology service provider and eBusiness standards body of the electrical industry. IDEA (idea4industry.com) helps hundreds of manufacturers and distributors effectively and efficiently exchange transactional and eCommerce content on a day-to-day basis. IDEA was founded in 1998 through a partnership formed by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). IDEA’s applications also bring value to vertical markets such as industrial, retail, and consumer packaged goods. IDEA is headquartered in Arlington, VA.

About Wholesale Supply

Wholesale Supply is one of the largest wholesale and retail suppliers of quality plumbing, electrical, and HVAC products, serving the southeastern region of the United States for over 75 years. Wholesale Supply was founded and is headquartered in Cleveland, TN. For more information or to find a location, go to www.wholesalesupply.us.