ElectricSmarts provides the electrical industry with web-based marketing, eLearning, and eCommerce services. They populate their Smart eCat catalog with product data directly from the IDEA Connector. IDEA’s distributor customers have access to the Smart eCat module, which can be added to their websites. Manufacturers who authorize Smart eCat in the IDEA Connector increase the visibility of their products on distributors’ websites, and in estimating systems and mobile apps used by end users.