Board of Directors

IDEA is proud to have a Board that shares a common vision with our Management Team—to anticipate and deliver innovative applications that help connect the supply chain and make business processes efficient, easy and enjoyable for people every day. Our unique board is made up of our customers, half manufacturers and half distributors. IDEA was created by the industry, for the industry.


Jack Carlson, EVP & President, North American Business, Southwire

Jack Carlson, at Southwire since 2001, is executive vice president and president of Southwire’s North America business. In that role, he manages all sales, marketing and product development efforts within the company’s Electrical, Energy, OEM and Industrial divisions. Carlson also directs Southwire’s research and development program. Before his role as vice president, he was president of Southwire's Electrical Division. Starting his career in the electrical industry in 1979, Carlson has previously been a construction field sales representative, industrial segment vice president and vice president of marketing for Square D Company. From 1998 to 2001, Carlson served as Americas Sector CEO within the Yale Security Worldwide Group. The south Jersey native attended the U.S. Naval Academy at Annapolis, Drexel University in Philadelphia and is a 1978 graduate of the College of New Jersey, earning a bachelor’s degree in business administration. 

Vice Chairman

Wes Smith, President, Mayer Electric Supply

A Mayer associate since 1987, Smith knows the company from "the inside out". He began as a warehouse associate and moved into internal auditing and then to quality assurance. Smith was vice president and chief information officer, then executive vice president and chief operating officer before his current appointment as president. Smith is a member of Mayer's Leadership Natural Team, Strategic Natural Team, and leads the Strategic Planning QSI. In addition, Smith was the first president of The University of Alabama at Birmingham's MBA Alumni Association and helped start the association. He is also the past vice president and treasurer of The Institute of Internal Auditors. In addition, he contributes to several industry and professional associations including NAED, Society for Information Management, American Society for Quality and the Kiwanis Club of Birmingham. Smith also serves on the Copper Industries Distributor Advisory Council, GE Lighting Distributor Advisory Council and Eaton Distributor Advisory Council. 


David Rosenstein, President & CEO, Connexion

David Rosenstein is president and chief executive officer of Connexion, a privately held, provider of electrical and energy business solutions headquartered in Buffalo Grove, IL. Rosenstein spent the first 23 years of his career at Brook Electrical Distribution Co. serving as its president and chief executive officer from 1994 through 2006, and leading the company through its sale to Sonepar in 2000. He currently sits as an at-large member of the NAED Board of Trustees and is former chair of the strategic technology task force for that organization.  He also serves on the Electric Association Chicago Board of Directors and the Chicago Lighthouse for the Blind. He is a graduate of Indiana University with a BS in finance.  


Ted Crandall, Senior VP & CFO, Rockwell Automation

Theodore D. (Ted) Crandall, senior vice president and chief financial officer of Rockwell Automation since October 2007, has been responsible for all aspects of financial management, information technology, corporate development and contracts. Over his 36 years at Rockwell Automation, he has been senior vice president of the company’s Control Products and Solutions segment; vice president and controller of Electronics Corporation of America, a company acquired by Rockwell Automation, as well as vice president of finance and business planning for the company. Among other previous roles are vice president, Presence Sensing business; senior vice president, Industrial Control Group; and senior vice president, Components and Packaged Applications Group. Crandall serves on the board of governors for the National Electrical Manufacturers Association. He received a bachelor’s degree in management science and economics and a master’s degree in industrial administration from Carnegie-Mellon University.

Voting Directors

Chris Curtis

Senior Advisor
Schneider Electric

Tom Gross

Vice Chairman and COO
Eaton Corporation

Phil Hale

Chief Information Officer
Elliott Electric Supply

Bob Siegel

VP, Investment and Inventory Management


Don Leavens

Vice President and Chief Economist

Bethany L. Sullivan

NAED Observer