IDEA’s board and management team share a common goal: to anticipate customers’ digital needs and deliver innovative solutions that make the supply chain’s processes faster, easier, and more efficient. To make this vision a reality, IDEA's board reflects our customer base—equally represented by manufacturers and distributors.

Board Officers


Frank Kulaszewicz

Senior VP, Lifecycle Services, Rockwell Automation

Frank has over 30 years of experience with key leadership roles in Drive Systems, Standard Drives, Control & Visualization, as well as Senior VP, Architecture & Software. He holds a Bachelor’s in Electrical Engineering and Master’s in Business Administration.


George Vorwick

Chair Elect
President & CEO, United Electric Supply

Vorwick has 30 years of business experience in sales and management in the electrical wholesale industry. He joined United Electric Supply in 2000 and has held several leadership positions, driving growth for the company.


Larry Stern

Past Chair
President, Standard Electric Supply

Stern is former Chairman of the Board of Directors of the NAED. He previously has been involved with NAED serving on the LEAD Committee, as a member of the South Central Regional Council, leading the Region as its Vice President in 2008.


Brian DiBella

President, Data, Power and Control, Legrand North America

DiBella joined Legrand in 2004 as Chief Information Officer. In 2007, he was appointed VP & GM of the Wiremold operation and named President of the EWS division in 2014. Prior to Legrand, Brian held various management consulting positions.


Phil Hale

Chief Information Officer, Elliott Electric Supply

Hale is responsible for the company’s software development, hardware, networking, B2B and B2C eCommerce, business intelligence, and documentation of processes and systems.


Mary Derrick

Board Officer
Vice President, Channel Strategy & Digital Enablement, Schneider Electric

After joining Schneider Electric in 2009, Mary has held various leadership positions. As VP of US Channel Strategy, she is responsible for growth through distribution as well as leading digital enablement, eCommerce, program optimization, and Channel operations.


Bill Waltz

Board Officer
President & CEO, Atkore International

Before becoming CEO, Bill had over 5 years in roles of increasing responsibility with Atkore, including the overall management of the Atkore Electrical Raceway reporting segment and President of Conduit & Fittings business unit. Bill also serves on the NEMA Board of Governors.

Team Members

David Oldfather

David Oldfather

President & CEO

Oldfather was VP of Sales & Marketing, later Executive VP of Operations for Tristate Electrical Supply Co. Followed by Sr. VP of Sales for Contractors and Installers at Hagemeyer. He served as VP, then President of US & CA Electrical Divisions at AD. Oldfather was also part owner & VP of Jigsaw Systems until 2019.

Mike Wentz

Mike Wentz

VP of Sales and Marketing

Mike has nearly 40 years of experience in the electrical industry. His knowledge and experience make him a vital player in the organization. During his time with IDEA, he has grown the client base significantly, facilitated industry advisory groups and successfully rebranded IDEA’s products.


Denise Keating

VP Customer Success

Denise, former CEO & co-founder of DATAgility, is passionate about helping companies put quality product data​ into motion to drive results. With 30 years’ experience in distribution, she is a thought leader & frequent speaker on digital trends & strategies. Denise will oversee the customer success team, data quality & standards, and HDM initiative.


Heather White

VP of Finance and Administration

Heather has been an accounting professional for almost 25 years. She is an active volunteer and serves on the board of a foundation giving back to the community around her. Heather has a degree in Accounting and Information Systems from Georgia Southern University.


Bill (4)

Bill Shomo

Director of Information Technology

Bill has over 35 years of system development and IT management. Bill’s experience includes cloud computing, info assurance, network design, data center operations & software development. Before joining IDEA, Bill worked in the Federal and Dept. of Defense providing secured system managed services for 16 years.


Brenda Maxwell

Director of Global Product Management

Brenda has over 12 years experience delivering software solutions and managing teams of developers and business analysts. She collaborates with cross-functional teams to identify opportunities for process improvements and deliver software solutions.


Tom Guzik

Director of Digital Integration Services

Tom brings to IDEA nearly 30 years of experience working with electronic data interchange (EDI), 20 of which have been in the electrical industry. Prior to joining IDEA, he also worked with SAP systems, inventory control, logistics and warehousing, and Vendor Managed Inventory (VMI).


Sherri Thorne

Director of Client Sales

Sherri is an electrical industry veteran with 35 years of experience, including Sales and Procurement management with Rexel. She leads IDEA Client Sales team and also provides sales engineering support for IDEA Connector. Sherri is particularly focused on manufacturers partners that benefit from IDEA product syndication and services.


Angela Baraks

Director of Data Quality & Standards

Angela brings 25+ years of experience in the electrical industry. She has contributed to the industry data standards through her volunteer work on standards development and consulting work through DATAgility for the past 15 years. Angela has a master’s degree in communications from Eastern Illinois University.


Laurie McElroy

Director of Marketing

McElroy is an accomplished sales enablement and marketing leader with a background in developing and driving integrated strategic go-to-market plans for B2B eCommerce-focused companies. Areas of expertise include key messaging, branding, paid media, customer communications, social media, agency management, content and thought leadership activities.

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Mark McGready

Director of Data Solutions & Integration

Mark has over 20 years of experience in data analytics and system development in the electrical industry, including founding Jigsaw Systems Inc. With his engineering background, Mark questions conventional business processes and suggests new and innovative solutions to current business challenges.

Brett Anderson Headshot 2

Brett Anderson

Director of Business Products & Solutions

Brett is an experienced Director with a demonstrated history of working in the information technology and services industry. He is skilled in Customer Service, Data Analysis, Marketing Strategy, Sales Operations, and Strategic Partnerships.

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