Product Content Auditing and Scoring for E-commerce Websites

IDEA Insight validates product content for completeness, accuracy, and site search optimization, so manufacturers and distributors can make faster improvements to online product listings for better online sales.

Create Optimal Buying Experiences with Better Product Content

Powered by Content Status, IDEA Insight integrates with IDEA Connector to provide immediate product content visibility, analytics, and competitive intelligence with industry-backed scorecards. By seeing how product pages appear to customers on e-commerce sites, subscribing manufacturers and distributors can easily create, evaluate, and optimize product content appearance.

Assess online product availability

Ensure brand consistency

Maintain accurate and error-free product content

Confirm product content is complete, compelling, and contains the proper keywords

Audit, Improve, and Monitor
Content Faster and Easier

IDEA Insight validates product content for completeness, accuracy, and site search optimization, so manufacturers can be more competitive online and distributors can provide a better customer experience.


Manufacturers ensure product pages are live, complete, accurate, and optimized. With a clear view of all product page content, you can:

Evaluate product pages on distributor and retail sites to identify content improvement issues and opportunities

Compare live websites vs. master data in IDEA Connector

Benchmark and score each distributor and/or product category to assess content quality

Ensure appropriate use of all data and content

Consistently monitor content on distributor sites to track changes, address new issues, and confirm brand consistency

Access competitor data, including share-of-search, to improve the findability of your products and conversion rates

Perform sentiment analysis


Distributors deliver an easy, intuitive buying experience. With instant content visibility, you can:

Evaluate and monitor product data from all manufacturers to ensure a consistent customer experience

Compare to national retailers and big boxes to identify gaps

Perform competitor benchmarking and monitoring

Identify conversion improvement opportunities

Evaluate product content completeness for manufacturers and/or product category

IDEA eBiz is an annual event dedicated to eBusiness in the electrical industry and brings together key electrical supply chain leaders through a mix of general sessions, breakout sessions, and roundtable networking discussions. This user group meeting brings together IDEA customers and suppliers to learn the latest technologies, share ideas and best practices, and network with industry peers.

Shot on 20220308 in Chantilly, VA
Laurence L. Levin

See What IDEA Insight Can Do for You

IDEA Insight is exclusively available to IDEA customers as an additional subscription. This service provides automatic access to each company’s specific IDEA Connector product content, the ability to audit many sites, and two levels of support.


“IDEA Insight is able to help electrical manufacturers and distributors become more competitive online and make better decisions. This can help manufacturers like us take control of our digital shelf and help our distributors provide a better buying experience for end users."

Tracey Thompson

Senior Manager – Product Data Management, nVent

“By being able to audit and benchmark digital content, IDEA Insight is able to help manufacturers and distributors become more competitive online and make better decisions. Manufacturers will be able to take control of their digital assets and help distributors provide a better buying experience for their customers“

Larry Stern

President, Standard Electric Supply and IDEA Board Chair

Learn More about the IDEA Insight Discovery Program, Starting at $995

Schedule a call with the team to get started.