IDEA Connector Update Introduces New Attributes, Code Sets, and Digital Assets

Distributors have spoken — they need more complete product data to better serve customers and power their digital initiatives. IDEA is thrilled to announce that these new data fields and codes are now available for manufacturers to populate! Together, manufacturers and distributors can more effectively serve their mutual customers with the most complete, consistent, and current product information.

Our latest update introduces new attributes, code sets, and digital assets including:

  • DOT Proper Shipping Name, Hazard Class, Packing Group, and UN Code – ensuring complete and compliant hazardous materials information.
  • Preferred Products – highlighting faster-shipping or high-demand SKUs to improve order fulfillment and customer satisfaction.
  • Corporate Logo URL – enabling consistent, branded visuals across distributor websites and eCommerce platforms.
  • URLs for BIM Objects, Full Line Catalogs, Discontinued Product Lists, and IMAP Policy – providing direct access to up-to-date product documentation and resources.
  • Certification Agency – Federal Specifications (GSA) – indicates which products meet or exceed the federal requirements and are approved for purchase by government buyers.

These enhancements support IDEA’s ongoing mission to provide comprehensive, high-quality data directly from manufacturers to authorized distributors.

⚙️ Why It Matters

By syndicating these new fields and codes through the IDEA Connector, both manufacturers and distributors gain the advantage of automated synchronization — ensuring that every partner in the channel operates with the same up-to-date information. This efficiency drives stronger relationships, fewer data errors, and faster go-to-market execution.

For distributors, this means:

  • Automated access to richer, standardized product data — eliminating the need for case-by-case requests to manufacturers.
  • Faster updates to ERP systems, PIM, and eCommerce platforms, ensuring product information is always current.
  • Reduced manual effort and fewer data discrepancies, freeing teams to focus on sales and customer support.

For manufacturers, the benefits include:

  • A single source of truth for product data shared with all distributor partners.
  • Increased brand consistency and visibility across the entire supply chain.
  • Improved customer experience through timely, accurate, and complete product information.

Reach out to the IDEA Customer Success Team for support or to get started.