Built by the Electrical Industry

IDEA is the industry-endorsed technology solutions provider. We know the challenges of companies large and small, because we were created for the industry by the industry. Since the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) established IDEA in 1998, we’ve been servicing distributors and  manufacturers with product data syndication and EDI (electronic data interchange).

IDEA’s Mission

Assume a leadership position in facilitating the exchange of complete, high-quality, commercial grade transactional and e-commerce content, which includes serving as the electrical industry’s standards body by setting, facilitating, and monitoring data standards.

Led by Electrical Industry Distributors and Manufacturers

IDEA’s board and management team share a common goal: to anticipate customers’ needs and to deliver innovative solutions to make the supply chain’s processes faster, easier, and more efficient.

View Leadership

Partnerships and Alliances that Connect the Industry

As a joint venture of NAED and NEMA, we partner with associations and service providers to ensure our applications and services deliver the highest level of value to their members and clients.

View Partners

IDEA is Everywhere People Work

Unless you’re living among the penguins in Antarctica, you can access IDEA Connector syndicated data. IDEA Exchange is available everywhere as well, to connect systems and processes within companies globally.

Learn about global syndication

Careers at IDEA

Hard-working people seeking a fulfilling career with growth opportunities are always welcome at IDEA. Our team is built with experts in both the industry and their specialized fields, providing our customers with unmatched support.

View Job Openings