Harmonized
Data Model (HDM)
A Unified Data Model in IDEA Connector for the Electrical Industry
IDEA orchestrates collaboration between subject matter experts from various sectors of the electrical industry to develop a common language that will make conducting digital business easier. Our teams are focused on continuous data quality improvements with industry-backed initiatives like the Harmonized Data Model.
80 of the top 100 distributors
do business with IDEA
Join the rest of the industry
Based on the Top 150 Distributor Ranking by Electrical Wholesaling
Solutions that
Connect the Supply Chain
From manufacturer to distributor to end user, our product data syndication and EDI (electronic data interchange) solutions make business processes efficient, easy, and cost-effective. Our applications are built on a strong, standards-based foundation to help trading partners speak a common language.
Data Syndication
Speed up the sales and quote-to-cash cycles by reducing errors, returns, and operational expenses with complete, accurate product data. IDEA Connector supports global data syndication, as well as additional services that extend the value of your data.
B2B EDI Integration
IDEA Exchange provides complete managed services and a Tier-1 VAN solution that enables digital integration services between trading partners, which increases efficiency with faster, error-free business transactions.
Professional Data Services
Turn your product data into a business asset with tailored support from the experienced data professionals at IDEA. From consulting services to IDEA Connector onboarding, data cleansing, and mapping, IDEA provides comprehensive, customized data management services for short-term or ongoing distributor and manufacturer data projects.
Built by the Industry to
Solve Industry Challenges
As the joint venture of NAED, NEMA, and NEMRA, IDEA serves the electrical industry, as well as related verticals, including industrial, HVAC, and plumbing. We continue our involvement in data standards, and our solutions help manufacturers and distributors syndicate product content, power digital transformation, and increase efficiency.
For Manufacturers
We help manufacturers bring products to market in cost-effective ways: one-to-many syndication, strengthening trading partner relationships, differentiating products, automating manual processes, and lowering operational costs.
For Distributors
IDEA helps distributors compete digitally and meet rapidly evolving buyer expectations. Our solutions provide manufacturer-direct product data and digital automation for your sales teams, web storefronts, and mobile apps.
