Packages on a conveyor belt.
warehouse worker using ipad application

IDEA unites experts
and distributes data
through automation

We are the business automation and
product content experts of the
electrical industry & beyond.


IDEA Connector logo

IDEA Connector is a cloud-based platform
that enables distributors to securely access
accurate and timely product and pricing
data directly from manufacturers.

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IDEA Connector visible on a laptop screen
IDEA Connector visible on a laptop screen
IDEA Exchange visible on a tablet screen

IDEA Exchange logo

The IDEA Exchange is an electronic data exchange
(EDI) that enables you to exchange eBusiness
documents such as purchase orders, invoices,
and advance ship notices with your suppliers and
customers faster, easier, and more securely than
traditional Value-Added Networks (VANs)
or paper-based methods.

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IDEA Fusion logo

Populated with manufacturers and distributors authorized product and pricing data, IDEA Fusion is a client specific SQL database which has a direct connection to IDEA Connector. This information can integrate with other sources in order to provide a centralized data repository of product attribution and pricing. This new platform enables users to efficiently control their authorized product and pricing information management.

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IDEA Fusion abstract background

IDEA Standards logo

Guidelines, business rules, and standardized product descriptors ensure an industry-approved approach to improve marketing content, product data, and international trade.

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wholesale industry standards for North America

IDEA Connector
reduces hours and
demand on staff for
Lee Morris

He’s the Marketing Division Manager
for Wabash Electric

Lee Morris headshot