Man holding an Ipad in a warehouse.
warehouse worker using ipad application

IDEA is the product content leader for the Electrical Industry.

IDEA has invested millions over the past two years to develop a next-generation digital product experience platform. IDEA Connector was engineered to support industry data standards, facilitate rapid information exchange between trading partners, and increase digital sales in the electrical channel. Utilizing IDEA’s digital integration platform provides even greater supply chain efficiencies.


IDEA Connector showing on a laptop.

IDEA Connector logoIDEA Connector is the premier Master Content Management (MCM) platform that allows electrical channel trading partners to securely share accurate product information from a single source like never before.

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IDEA Exchange showing on an iPad

IDEA Exchange logo

IDEA Exchange is an electronic data interchange (EDI) that provides digital integration services between trading partners to facilitate smarter and faster business transactions.

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How IDEA Works For You

IDEA Connector

IDEA Exchange