Packages on a conveyor belt.
warehouse worker using ipad application

IDEA unites experts
and distributes data
through automation

We are the business automation and
product content experts of the
electrical industry & beyond.


IDEA Connector logo

IDEA Connector is a cloud-based platform
that enables distributors to securely access
accurate and timely product and pricing
data directly from manufacturers.

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IDEA Connector visible on a laptop screen
IDEA Connector visible on a laptop screen
IDEA Exchange visible on a tablet screen

IDEA Exchange logo

The IDEA Exchange is an electronic data exchange
(EDI) that enables you to exchange eBusiness
documents such as purchase orders, invoices,
and advance ship notices with your suppliers and
customers faster, easier, and more securely than
traditional Value-Added Networks (VANs)
or paper-based methods.

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IDEA Standards logo

IDEA Industry Standards Committee (ISC)
develops and maintains industry-specific
eBusiness standards and guidelines. 

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wholesale industry standards for North America

IDEA Connector
reduces hours and
demand on staff for
Lee Morris

He’s the Marketing Division Manager
for Wabash Electric

Lee Morris headshot