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In today’s fast-changing marketplace, brand integrity is essential for manufacturers. With frequent mergers, acquisitions, and evolving product lines, maintaining accurate and consistent brand information is critical – not only for protecting intellectual property, but also for ensuring products are easily found and trusted by customers.  IDEA’s Brand Registry serves as a centralized repository for all…

Over the past few months, the IDEA community has shared valuable input through the Voice of the Customer Survey and our eBIZ conference. Your message was clear: Data quality isn’t just important — it’s essential to powering eCommerce success and efficiency across the electrical industry. Manufacturers, distributors, and contractors alike expressed a strong desire for clearer standards, better tools, and shared accountability to ensure product data is accurate, complete, and consistent.  Defining…

Distributors have spoken — they need more complete product data to better serve customers and power their digital initiatives. IDEA is thrilled to announce that these new data fields and codes are now available for manufacturers to populate! Together, manufacturers and distributors can more effectively serve their mutual customers with the most complete, consistent, and…