Van Meter’s Chief Information Officer Martina Schubert Joins IDEA Board of Directors

Arlington, VA, April 10, 2025 – The Industry Data Exchange Association (IDEA) today announced the appointment of Martina Schubert, Chief Information Officer at Van Meter Inc., to its Board of Directors.

“IDEA is an innovative leader in our industry when it comes to using technology and data to advance how we do business,” said Patrick Knight, President & CEO of IDEA. “We’re honored to have Martina join our board as we navigate the rapidly evolving technology landscape.”

Schubert will contribute her expertise in leveraging technology to enhance customer experience and operational efficiency within the electrical distribution sector.

“I’m passionate about leveraging data and technology to create the very best customer experience possible,” said Schubert. “As a new board member, I look forward to providing thoughtful direction on digital transformation to support IDEA’s critical mission.”

Mary Derrick, Vice President of US Power Products at Schneider Electric and IDEA Board of Directors Chair, emphasized the board’s mandate: “We’re committed to driving the future of our industry based on the collective needs of manufacturers, distributors, and customers. With Martina’s addition, we strengthen our ability to foster innovation and ensure efficiency in our information flows.”

Wes Smith, President & CEO of the National Association of Electrical Distributors (NAED), highlighted the strategic value Schubert brings: “Martina’s experience in strategic technology analysis, digital transformation, and change management leadership will provide valuable counsel as IDEA propels forward on behalf of our industry.”

Schubert added, “IDEA is an important partner offering data solutions that connect the supply chain. I’m proud to be a new voice for electrical distribution as we work together to advance the industry.”


About IDEA

About IDEA The Industry Data Exchange Association, Inc. (IDEA) is the technology leader in providing standardized product data syndication, electronic data interchange (EDI), and digital commerce solutions to the electrical industry. IDEA helps manufacturers and distributors synchronize, automate, and grow their businesses through the power of high-quality, standardized data.

For more information about IDEA, visit www.IDEA4Industry.com.

Media Contact

Laurie McElroy, Marketing Director, lmcelroy@idea4industry.com, 720-404-6777