Distributors

December Newsletter

Elevating Brand Integrity: IDEA’s Brand Registry Empowers Manufacturers and Distributors

In today’s fast-changing marketplace, brand integrity is essential for manufacturers. With frequent mergers, acquisitions, and evolving product lines, maintaining accurate and consistent brand information is critical – not only for protecting intellectual property, but also for ensuring products are easily found and trusted by customers. IDEA’s Brand Registry serves as a centralized repository for all…

November Newsletter

You Spoke. We’re Listening. Together We’re Building Better Data.

Over the past few months, the IDEA community has shared valuable input through the Voice of the Customer Survey and our eBIZ conference. Your message was clear: Data quality isn’t just important — it’s essential to powering eCommerce success and efficiency across the electrical industry. Manufacturers, distributors, and contractors alike expressed a strong desire for clearer standards, better tools, and shared accountability to ensure product data is accurate, complete, and consistent. Defining…

October Newsletter

September Newsletter

IDEA Connector Update Introduces New Attributes, Code Sets, and Digital Assets

Distributors have spoken — they need more complete product data to better serve customers and power their digital initiatives. IDEA is thrilled to announce that these new data fields and codes are now available for manufacturers to populate! Together, manufacturers and distributors can more effectively serve their mutual customers with the most complete, consistent, and…

AI Isn’t a Shortcut Around Bad Data: It’s a Multiplier

eBiz 2025 | October 8–10 | Nashville, TN AI has been at the center of countless conversations lately, and it’s no surprise. From order entry automation to intelligent search to personalized product recommendations, the tools now available to manufacturers and distributors are powerful and evolving fast. But as IDEA’s Denise Keating recently pointed out recently…