The industry helped to build us, now it’s our turn to help you.

IDEA helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business—resulting in lower costs, higher profits and happier partners.

As the official technology service provider and eBusiness standards body of the electrical industry, our applications help connect the supply chain—from manufacturer to distributor to end user—and make business processes efficient, easy and enjoyable for people every day. Not electrical? IDEA can still help you improve your business.

Founded in 1998 through a partnership rooted in the collective leadership of the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) members, our applications also bring value to vertical markets spanning industrial, retail, and consumer-packaged goods.

Our Mission

IDEA will be a single source of complete, high-quality data delivered efficiently and cost effectively.

We never forget we’re doing this for you.

Our passion for flawless business information and innovative applications is matched only by our commitment to our customers, responsive service and attentive support. You can easily access our product experts and others within our organization. We wouldn’t have it any other way. The more we know about your needs, the better we're able to serve you. Our core values:

Our Vision

As a preferred partner in the electrical industry, IDEA will continue to be an innovation leader that contributes to the industry’s responsiveness to dynamic economic conditions and industry trends.