June Newsletter
Here’s what you’ll learn about in this month’s newsletter:
- Data Whispers Transforms Your Data Into Action
- Secure your Spot for eBiz 2025, the Electrical Industry’s Leading Digital Transformation Summit
- Patrick Knight Featured on Distribution Strategy Group’s Wholesale Change webinar
- What’s New in the IDEA Connector?
- Join Us in Celebrating Sonal Purani, IDEA Learning Portal Power User
- Help Us Welcome ArchKey Solutions & K&M Electric Supply, Inc. to IDEA
- Follow us on LinkedIn and Subscribe on YouTube

Data Whispers Transforms Your Data Into Action
IDEA Data WhispersSM, is the revolutionary program redefining data analytics for the electrical industry. Built on decades of expertise, Data Whispers overcomes the hurdles of traditional data analytics, enabling
your entire organization to harness analytics’ full power without complexity. From sales representatives to executive leadership, Data Whispers integrates seamlessly into your business, offering unparalleled insights and creating a data-driven culture that drives success across all levels.
eBiz is the electrical industry’s leading digital transformation summit and will feature presentations from industry leaders sharing their visions for the future, dynamic roundtable discussions with top executives from various sectors, and interactive breakout sessions. Join us to:
⚡Master data-driven operations
⚡Optimize your digital commerce playbook
⚡Network with industry powerhouses
⚡Experience Nashville’s electric nightlife
Seize this opportunity to transform your approach to digital business strategy and connect with forward-thinking professionals from across the industry.

IDEA is pleased to announce that President & CEO Patrick Knight will be participating in Distribution Strategy Group’s Wholesale Change webinar, where he’ll dive deep into the data infrastructure powering the electrical, HVAC, and plumbing industries. 🔌🌡️🔧
Discussion Topics: 🎯
📊 How disconnected data systems are slowing down supply chain communication, and what can be done about it
💾 Why many companies struggle to make use of the product data available to them
🔄 The impact of declining internal EDI capabilities and the shift toward outsourced, managed services
🏭 Lessons from sectors like HVAC and plumbing that are tackling similar data challenges
🤖 Why poor data quality is a major barrier to AI adoption and what steps can be taken to fix it
⚡ Practical actions distributors can take to improve product and transactional data management today
Don’t miss this opportunity to hear practical insights into how to modernize data systems to meet rising customer expectations and AI-driven demands. 🚀

What’s New in the IDEA Connector?
The IDEA Connector is your key to efficiently syndicate product and transactional data globally. IDEA is committed to consistently improve and expand the IDEA Connector’s functionality to meet the dynamic needs of the industry. New this month:
New Compliance Attribute
NEMA MAKE IT AMERICAN™ CERTIFICATION – NEMA’s new Make It American™ domestic content Certification and Build American, Buy American (BABA) Registry for products and facilities. Looking for more information or help with achieving certification? Visit NEMA’s Make It American Resource Center. Manufacturers – we need your data! Distributors – Don’t forget to update your custom maps with the new compliance data!
Fusion Clients
Great News! Now available in your IDEA Fusion Instance are all the IDEA Connector Fields including the new compliance data fields. IDEA updated the Item Table, Packaging Table and added the ETIM 9 Table.
New IDEA Connector Change Requests Form Now Available!
IDEA has a new, interactive form to submit your IDEA Connector Change Requests. Simply login to the IDEA Learning Portal and click here to access the new interactive form for review by the IDEA Connector User Group Committee.
Access the IDEA Learning Portal for comprehensive resources and support designed for IDEA Connector users. Discover the latest updates, download current documentation, and explore tools that will enhance your experience. Login now to access the Quick Reference Guide to learn more.
Have questions or need help with uploading your data? Our Customer Success and Pro Data Services teams are here for you!

Join Us in Celebrating Sonal Purani, IDEA Learning Portal Power User

See how Sonal Purani, Distribution Data Sales Manager at RAB Lighting Inc., uses the IDEA Learning Portal to her advantage. Having access to “just in time” learning materials allows her to get the information she needs, when she needs it, and makes life easier.