Articles
Stop Guessing. Start Targeting. How Data Whispers Transforms Marketing.
Data Whispers can transform your marketing. Read how.
Read MoreWebinar: Syndicate Smarter – Streamlining Product Content with IDEA & Bluemeteor for Grainger
Join us to learn how this unified approach is optimizing product content delivery, accelerating readiness, and driving impact across the supply chain.
Read MoreHonoring Digital Innovators: Phil Barrios
How Hubbell’s Phil Barrios Shaped the Future of the Channel His vision for standardized data helped build the digital foundation the electrical industry relies on today Long before digital commerce accelerated and product data became a strategic priority, Phil Barrios was already charting the path forward. His vision for structured, standardized information helped shape the…
Read MoreWebinar: Product Data Your Way – How IDEA Empowers Flexible Product Data Syndication
Explore how IDEA’s HDM empowers manufacturers to syndicate product data using ETIM, IDEA CAS, or a hybrid approach.
Read MoreRockwell Automation’s Tessa Myers is Bringing Global Perspective to IDEA’s Mission
For Tessa Myers, serving on the IDEA Board is a chance to strengthen the connection between distributors, manufacturers, and the customers they serve together
Read MoreAI Isn’t a Shortcut Around Bad Data: It’s a Multiplier
eBiz 2025 | October 8–10 | Nashville, TN AI has been at the center of countless conversations lately, and it’s no surprise. From order entry automation to intelligent search to personalized product recommendations, the tools now available to manufacturers and distributors are powerful and evolving fast. But as IDEA’s Denise Keating recently pointed out recently…
Read MoreFrom Selling More to Engineering Better Customers: The Evolving Role of the Sales Representative
An effective salesperson no longer sells a product or service, but engineers better customers. Read how.
Read MoreFrom “Sell More Stuff” to “Build Better Customers”
Your business hinges on maximizing customer potential. IDEA Data Whispers makes that easier for your sales team. Learn how.
Read MoreLive Webinar: Turning Analytics Into Actionable Sales Intelligence
Traditional analytics can overwhelm sales and management teams with charts and dashboards, when what they really need is clarity. Enter Data Whispers – a revolutionary tool that translates complex customer data into clear, prioritized talking points. It analyzes sales, pricing, operations, and trends to create customized account playbooks and delivers insights in plain language –…
Read MoreGraybar’s Danna Stone Is Shaping the Future on the IDEA Board
Since joining the IDEA Board in 2024, Danna Stone of Graybar has been championing development of new tools for faster knowledge transfer.
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