Articles
Webinar: Product Data Your Way – How IDEA Empowers Flexible Product Data Syndication
Explore how IDEA’s HDM empowers manufacturers to syndicate product data using ETIM, IDEA CAS, or a hybrid approach.
Read MoreRockwell Automation’s Tessa Myers is Bringing Global Perspective to IDEA’s Mission
For Tessa Myers, serving on the IDEA Board is a chance to strengthen the connection between distributors, manufacturers, and the customers they serve together
Read MoreAI Isn’t a Shortcut Around Bad Data: It’s a Multiplier
eBiz 2025 | October 8–10 | Nashville, TN AI has been at the center of countless conversations lately, and it’s no surprise. From order entry automation to intelligent search to personalized product recommendations, the tools now available to manufacturers and distributors are powerful and evolving fast. But as IDEA’s Denise Keating recently pointed out recently…
Read MoreFrom Selling More to Engineering Better Customers: The Evolving Role of the Sales Representative
An effective salesperson no longer sells a product or service, but engineers better customers. Read how.
Read MoreFrom “Sell More Stuff” to “Build Better Customers”
Your business hinges on maximizing customer potential. IDEA Data Whispers makes that easier for your sales team. Learn how.
Read MoreLive Webinar: Turning Analytics Into Actionable Sales Intelligence
Traditional analytics can overwhelm sales and management teams with charts and dashboards, when what they really need is clarity. Enter Data Whispers – a revolutionary tool that translates complex customer data into clear, prioritized talking points. It analyzes sales, pricing, operations, and trends to create customized account playbooks and delivers insights in plain language –…
Read MoreGraybar’s Danna Stone Is Shaping the Future on the IDEA Board
Since joining the IDEA Board in 2024, Danna Stone of Graybar has been championing development of new tools for faster knowledge transfer.
Read MoreLearning Portal Power User Spotlight
Sonal Purani Distribution Data Manager RAB Lighting Inc. Years in the Electrical Industry: 9 What do you think is most valuable about the courses in the IDEA Learning Portal? We all work remotely and at different hours. I may have to wait until the next day to get an answer, which is mostly available in…
Read MoreAnalytics Your Team Will Actually Use: Data Whispers
Data analytics is great in theory, but few sales teams want to sift through charts and tables. Data Whispers is changing that.
Read MoreDelivering on Customer Needs: Why Mary Derrick Leads with Data
Mary Derrick, IDEA Board OfficerVice President of Power Products, Schneider Electric Product data isn’t just technical details and specs—it’s the foundation of a better customer experience. That’s how Mary Derrick, Vice President of Power Products at Schneider Electric and IDEA Board member, sees it. “To meet customer needs, we need the right data in the…
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