Data to Dollars: The IDEA LinkedIn Newsletter Is Live

The first issue of Data to Dollars, IDEA’s new LinkedIn newsletter, is out now.

Mark McGready, Director of Data Analytics and Solutions, makes the case that most B2B marketing initiatives fail for a specific and fixable reason. It’s a short read and gets you thinking.

New issues publish the first week of every month. Subscribe to the newsletter on LinkedIn to get future issues in your feed.