Articles
One Account Is a Signal. The Real Opportunity Is Across the Enterprise.
Electrical manufacturers and distributors have invested heavily in systems that capture customer, product, pricing, inventory, and transaction data. The information exists, but sales teams often struggle to turn it into a clear answer to a practical question: What should I do next?
Read MoreON-DEMAND WEBINAR – Beyond AI: Building a More Connected Electrical Supply Chain
In this webinar, leaders from NAED, Pull Logic, and IDEA explore the next evolution of digital transformation: connecting trading partners across the electrical channel.
Read MoreFeatured in Supply House Times: The Distributor Sales Role Is Changing
Mark McGready, IDEA’s Director of Data Analytics, was featured in Supply House Times this month with a take on where the distributor sales role is heading. If you manage a sales team or are thinking about how distribution is evolving, this one is for you. Where the opportunity is hiding Most distributor revenue is habitual.…
Read MoreInside the eBiz 2026 Agenda: Autonomous Data, Smarter Sales, and Buy America Compliance
If you work in digital, data, or sales enablement on the distributor or manufacturer side, the eBiz 2026 conference agenda was built around the problems on your plate. This year’s eBiz lineup, September 29 through October 1, goes deep on what happens when product data manages itself, how sales teams turn POS data into action,…
Read MoreData to Dollars: The IDEA LinkedIn Newsletter Is Live
The first issue of Data to Dollars, IDEA’s new LinkedIn newsletter, is out now. Mark McGready, Director of Data Analytics and Solutions, makes the case that most B2B marketing initiatives fail for a specific and fixable reason. It’s a short read and gets you thinking. New issues publish the first week of every month. Subscribe…
Read MoreHelp Shape the Standards Your Business Runs On
IDEA Connector standards aren’t built in isolation. They’re developed by distributors and manufacturers who deal with the real-world consequences every day. Upcoming focus group topics: If any of these touch your workflow, your input matters. Q2 standards documentation is live in the Knowledge Base now. Reach out to Customer Success with any questions or support.
Read MoreStop Guessing. Start Targeting. How Data Whispers Transforms Marketing.
Data Whispers can transform your marketing. Read how.
Read MoreWebinar: Syndicate Smarter – Streamlining Product Content with IDEA & Bluemeteor for Grainger
Join us to learn how this unified approach is optimizing product content delivery, accelerating readiness, and driving impact across the supply chain.
Read MoreHonoring Digital Innovators: Phil Barrios
How Hubbell’s Phil Barrios Shaped the Future of the Channel His vision for standardized data helped build the digital foundation the electrical industry relies on today Long before digital commerce accelerated and product data became a strategic priority, Phil Barrios was already charting the path forward. His vision for structured, standardized information helped shape the…
Read MoreWebinar: Product Data Your Way – How IDEA Empowers Flexible Product Data Syndication
Explore how IDEA’s HDM empowers manufacturers to syndicate product data using ETIM, IDEA CAS, or a hybrid approach.
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