August Newsletter
Here’s what you’ll learn about in this month’s newsletter:
- eBiz 2025 Breakout Sessions Now Available: You Won’t Want to Miss Them!
- Read what Mark McGready has to Say About the Evolving Role of the Sales Representative
- Patrick Knight Joins ETIM North America Board of Directors
- What’s New in the IDEA Connector?
- Welcome to IDEA Connector
- Follow us on LinkedIn and Subscribe on YouTube
eBiz 2025 Breakout Sessions Announced
Ten specialized breakout sessions await – each engineered to supercharge your business momentum.
Whether you’re seeking dynamic collaborative discussions, enhanced product content strategies, or advanced EDI solutions, our targeted breakouts deliver value for every department.
Stay ahead of the curve while others fall behind – register for eBiz 2025 now!
Why Attend eBiz?
🔥 Cutting-Edge Innovation: Stay ahead of emerging trends revolutionizing digital markets
⚡ Strategic Connections: Build relationships with industry pioneers and collaborative partners
🎯 Practical Expertise: Leave equipped with immediately deployable business strategies
🏆 Tailored Experience: Select sessions designed for your specific industry objectives
P.S. There is still time to save $125: Early Bird registration rate extended to 8/31
From Selling More to Engineering Better Customers: The Evolving Role of the Sales Representative
A great sales representative wears many hats: trusted advisor, demand generator, problem-solver, and relationship builder. While many assume that price is the primary driver of purchasing decisions, research consistently shows that ease of doing business—convenience—often wins. Customers prefer to work with companies that make business simple and seamless.
Yet, leadership expectations go beyond maintaining good relationships. Sales calls represent a significant investment, and leaders want to see measurable returns—not just “more sales,” but better customers.
Eager to Learn More?
There is still time to register for the Turning Analytics Into Actionable Sales Intelligence webinar. Event if you can’t attend live, your registration will allow you to receive a link to the on-demand webinar recording.
We’re excited to share the news that Patrick Knight, IDEA’s President & CEO, has joined the ETIM North America Board of Directors! This appointment reinforces our shared commitment to advancing data standardization and digital transformation in the electrical industry.
Patrick’s extensive experience in driving operational excellence and transformative growth will be invaluable as ETIM North America continues to advance technical information standards that benefit manufacturers, distributors, and the entire electrical supply chain.
What’s New in the IDEA Connector?
Upcoming Q&A Webinar: New Regulatory Fields in IDEA Connector
Thursday | August 21st | 12:00 PM EDT
Join Angela Baraks, Director of Data Quality & Standards, and guest speaker Corey Ruple, Senior Program Manager at NEMA, for insights on:
- New regulatory fields in IDEA Connector – designed to streamline compliance information for manufacturers and simplify shipping/regulatory workflows for distributors
- Data quality benefits – improved consistency across ERP systems and eCommerce platforms for more efficient channel collaboration
- NEMA Make It American™ Certification Program – standards-based certification helping manufacturers demonstrate compliance with domestic content requirements, including Build America, Buy America (BABA) rules
You can attend this event two ways:
1. Login to the IDEA Learning Portal and register for the event.
- Manufacturer click here to register.
- Distributors click here to register.
- Select the Enroll Now button and you are done registering for the event. Come back the day of the session to join.
2. Join the Teams meeting directly from the meeting invitation.
Have questions or need help? Our Customer Success team is here for you!
Welcome to IDEA Connector
