December Newsletter
Here’s what you’ll learn about in this month’s newsletter:
Strength in Unity: How IDEA Powers the Electrical Industry’s Data Future
As the electrical industry accelerates toward modernization and electrification, the need for accurate, consistent, and secure product data has never been greater.
That’s exactly why IDEA was founded by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED): to provide a single, trusted data infrastructure that eliminates fragmentation, protects manufacturers’ intellectual property, and saves the industry hundreds of thousands of work hours every year.
In his recent blog post published by NAMA, IDEA President & CEO Patrick Knight explores why unified product data isn’t just operationally valuable – it’s essential to strengthening the entire electrical ecosystem. His insights shed light on how data standardization helps manufacturers, distributors, and end users work smarter, faster, and more collaboratively.
Meet Tessa Myers, IDEA Board Member
Rockwell Automation’s Tessa Myers is Bringing Global Perspective to IDEA’s Mission
For Tessa Myers, serving on the IDEA Board is a chance to strengthen the connection between distributors, manufacturers, and the customers they serve together. As Senior Vice President of Intelligent Devices at Rockwell Automation, she brings over 26 years of global experience in industrial automation and a deep understanding of how information enables ease of doing business across the value chain.
Let’s Connect at NAED Western
Discover what manufacturers and distributors are learning from Data Whispers by IDEA—and how competitors are already using it to get ahead.
Since launching at NAED National in May, Data Whispers has helped leaders uncover hidden margin opportunities and identify at-risk accounts before they churn.
What we can show you:
- Where your market is truly growing
- Which product categories are quietly eroding margin
- Early warning signals your best customers show before they leave
Get started with a complimentary, no-strings-attached analysis to reveal your revenue and profit potential.
What’s New in the IDEA Connector?
Elevating Brand Integrity: IDEA’s Brand Registry Empowers Manufacturers and Distributors
In today’s fast-changing marketplace, brand integrity is essential for manufacturers. With frequent mergers, acquisitions, and evolving product lines, maintaining accurate and consistent brand information is critical – not only for protecting intellectual property, but also for ensuring products are easily found and trusted by customers.
New IDEA Connector Customer
New Distributor Connected to IDEA OrdrTrak
