November Newsletter

Here’s what you’ll learn about in this month’s newsletter:

  • Highlights from eBiz: From Data to Decisions: AI in the Electrical Channel Panel
  • Discover What Data Whispers Can Reveal for Your Business
  • IDEA Attending HARDI Annual Conference 
  • What’s New in the IDEA Connector
  • Follow us on LinkedIn and Subscribe on YouTube

Highlights from eBiz 2025

From Data to Decisions: AI in the Electrical Channel Panel

The From Data to Decisions: AI in the Electrical Channel panel at eBiz 2025 offered an engaging look at how artificial intelligence is transforming every facet of the electrical industry.

Panelists shared practical examples of how their organizations are adopting AI to enhance forecasting, customer engagement, operational efficiency, and workforce readiness.

A big thank you to moderator Scott Costa, Publisher at tED magazine, and panelists Banu Ozkaya-Akbay, Director of Digital Transformation, NAED, Jennifer Swem, VP, Operational Excellence & AI, Schneider Electric, Kiran Laxman, Director, Strategy & Operations, Legrand, North America, Stephan Fulop, Chief Digital Officer, DSG Supply, Martina Schubert, Chief Information Officer, Van Meter and Shahan Syed, Director of IT, IDEA, for their insights.


Discover What Data Whispers Can Reveal for Your Business

Ready turn complex data into clear, actionable insights and start driving results today? Mark McGready, Director of Director of Data Analytics & Solutions, explains how IDEA Data Whispers can:

📊 Simplify Data Interpretation

Convert intricate analytics into actionable insights

🚀 Enhance Sales Performance

Utilize account-specific playbooks to focus efforts

💰 Decrease Operational Costs

Prioritize opportunities and access key sales facts

📈 Drive Measurable Growth

Monitor engagement and results

Schedule a LIVE DEMO to see how Data Whispers can work for your business.


IDEA Attending HARDI Annual Conference

We’re gearing up for HARDI’s Annual Conference – December 8-11 in Las Vegas – and we can’t wait to connect in the Solutions Center and Exhibit Hall. 

IDEA will join hundreds of HVACR leaders at the HARDI Annual Conference. IDEA’s Rachel Slade, Mark McGready, and Patrick Knight will be there, ready to help distributors and manufacturers discover how IDEA’s data solutions and product services can drive business efficiency and growth.

Visit Booth #SC30 in the Solutions Center and Booth #128 in the Exhibit Hall to explore how IDEA Data Whispers can turn your data into action — making it easier to spot revenue and operational opportunities, strengthen customer conversations, and empower the HVACR industry with trusted information.


What’s New in the IDEA Connector? 

You Spoke. We’re Listening. Together We’re Building Better Data.

Over the past few months, the IDEA community has shared valuable input through the Voice of the Customer Survey and our eBIZ conference. Your message was clear: Data quality isn’t just important — it’s essential to powering eCommerce success and efficiency across the electrical industry.

Manufacturers, distributors, and contractors alike expressed a strong desire for clearer standards, better tools, and shared accountability to ensure product data is accurate, complete, and consistent.