Posts by Sonia Coleman
IDEA Partners with Salsify to Automate How Manufacturers Publish Product Data to IDEA Connector
New integration replaces manual exports and custom builds with two pre-built channels that send Salsify PIM data directly into IDEA Connector News Summary IDEA, the electrical industry’s data and technology provider, announces an integration with Salsify that lets manufacturers publish product data directly from the Salsify PIM into IDEA Connector, the industry’s platform for standardized…
Read MoreIDEA Partners with Corsica Technologies to Expand IDEA Exchange Adoption Across the Electrical Industry
Managed services partnership gives electrical distributors and manufacturers a fully supported path from EDI implementation to everyday operation News Summary IDEA, the electrical industry’s data and technology provider, announced a partnership with Corsica Technologies, a national managed service provider, to expand adoption of IDEA Exchange, IDEA’s EDI and supply chain integration platform. Electrical distributors and…
Read MoreIDEA Expands the Harmonized Data Model Across Hundreds of New Product Categories
IDEA continues to improve the quality, consistency, and usability of product content across the electrical industry through its Harmonized Data Model (HDM) initiative. 95% of Attributed SKUs Standardized by Year-End IDEA completed 155 new harmonized UNSPSC categories in May, with another 227 categories in development and targeted for completion by early Q4. By year-end, HDM…
Read MoreFeatured in Supply House Times: The Distributor Sales Role Is Changing
Mark McGready, IDEA’s Director of Data Analytics, was featured in Supply House Times this month with a take on where the distributor sales role is heading. If you manage a sales team or are thinking about how distribution is evolving, this one is for you. Where the opportunity is hiding Most distributor revenue is habitual.…
Read MoreInside the eBiz 2026 Agenda: Autonomous Data, Smarter Sales, and Buy America Compliance
If you work in digital, data, or sales enablement on the distributor or manufacturer side, the eBiz 2026 conference agenda was built around the problems on your plate. This year’s eBiz lineup, September 29 through October 1, goes deep on what happens when product data manages itself, how sales teams turn POS data into action,…
Read MoreData to Dollars: The IDEA LinkedIn Newsletter Is Live
The first issue of Data to Dollars, IDEA’s new LinkedIn newsletter, is out now. Mark McGready, Director of Data Analytics and Solutions, makes the case that most B2B marketing initiatives fail for a specific and fixable reason. It’s a short read and gets you thinking. New issues publish the first week of every month. Subscribe…
Read MoreThe eBiz 2026 Conference Keynote Will Make You Uncomfortable. That’s the Point.
When the world changes faster than your strategy, doubling down on what worked before isn’t stability. It’s a slow way to fall behind. Shawn Kanungo, disruption strategist and bestselling author, opens eBiz 2026 with specific, actionable techniques for staying relevant when relevance is a moving target. You’ll leave with a fresh perspective and practical tools…
Read MoreCase Study: How Legrand Made Product Data a Competitive Advantage with IDEA Pro Data Services
Building the Right Data Foundation for Measurable Results KEY TAKEAWAY IDEA and Legrand’s strategic collaboration transformed product data quality into a competitive advantage for Legrand’s North & Central America region. By investing in the right people, systems, and governance, Legrand significantly increased the number of data fields syndicated through IDEA Connector, accelerated its MDM implementation,…
Read MoreHelp Shape the Standards Your Business Runs On
IDEA Connector standards aren’t built in isolation. They’re developed by distributors and manufacturers who deal with the real-world consequences every day. Upcoming focus group topics: If any of these touch your workflow, your input matters. Q2 standards documentation is live in the Knowledge Base now. Reach out to Customer Success with any questions or support.
Read MoreAn eBiz keynote worth rethinking your strategy for, Legrand’s data turnaround, and meet the new ProjectNexus lead: Tech 360 Newsletter June 2026
It was a big week for the electrical channel. NAED, IDEA, and Pull Logic announced ProjectNexus, the first industry-owned supply chain visibility solution for the electrical channel, at NAED National. Also in this issue:
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