Wholesale Electric Supply Selects IDEA Connector Platform for Electrical Product Data

New Partnership Expands Industry Reach, Enhances Customer Experience

Arlington, VA – IDEA, the industry-owned technology company and leading provider of electrical product data, announces that Wholesale Electric Supply has chosen IDEA Connector℠ as the company’s sole source for product information and pricing data.

Buyers want timely and accurate pricing and product information from distributors. Likewise, manufacturers need an efficient and reliable way to syndicate information about their products, while also ensuring brand standards.

Through this partnership, Wholesale Electric Supply benefits from IDEA Connector’s up-to-date and accurate pricing and product data, streamlined product information management, and enhanced collaboration with manufacturers. This enables Wholesale Electric’s 70+ branches to provide an improved buyer experience, fewer returns, and faster order delivery.

A Seamless Migration

Wholesale Electric is transitioning to IDEA Connector after many years with their previous provider. With IDEA Connector’s conversion functionality and its expert data team, distributors like Wholesale Electric can be seamlessly migrated from other platforms to IDEA Connector. In addition, IDEA’s data team can supplement distributors’ in-house resources on key digital initiatives.

“Joining the IDEA Connector platform is an exciting step forward for Wholesale Electric Supply. Our manufacturers have been asking us to make this change. This collaboration aligns with our commitment to leverage technology to provide more value to our customers and trading partners. With IDEA Connector, we’re confident that we can enhance our operational efficiency and provide more value to our customers.”

—Davis McDaniel, Pricing Manager at Wholesale Electric Supply

“IDEA’s mission is to facilitate the exchange of high-quality product data for the industry. Wholesale Electric Supply’s partnership with IDEA Connector underscores our dedication to staying at the forefront of digital advancements and providing an exceptional customer experience. This collaboration further illustrates how IDEA can transform data structures to seamlessly migrate onto the IDEA Connector platform.”

—David Oldfather, President and CEO of IDEA

IDEA Connector is the electrical industry’s leading product content syndication platform, used by over 1,000 manufacturer brands and 8,000 distributor locations to efficiently manage and distribute product information. IDEA Connector facilitates collaboration and data synchronization among supply chain partners and serves as a centralized hub for accurate, up-to-date product information, pricing, and specifications.

For More Information

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About Wholesale Electric Supply Company, Inc.

Wholesale Electric Supply Company, Inc., founded in 1947 in Texarkana, Texas, is a trusted leader in the electrical industry. With a strong commitment to building relationships, the company offers a comprehensive range of electrical products, solutions, and services to residential, commercial, and industrial sectors. Wholesale Electric Supply has over 70 branches across Texas, Arkansas, Louisiana, Oklahoma, Missouri, and Tennessee, serving customers nationwide. Visit Wholesale Electric Supply at https://www.netwes.com.

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) to serve as a single source of data for the electrical industry. Now, through flagship products IDEA Connector and IDEA Exchange, as well as a growing partner ecosystem, IDEA is the leading provider of complete, high-quality transactional and eCommerce-ready product content for the electrical industry and other industrial verticals. As the electrical industry’s standards body, IDEA sets, facilitates, normalizes, and monitors data standards via initiatives such as the Harmonized Data Model (HDM). Visit IDEA at idea4industry.com.

Media Contacts

Laurie McElroy
IDEA Marketing Director

Sonia Coleman
IDEA Public Relations