News & Events

Data, Content, and Engagement

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Guest contributor, Rhonda Gauthreaux, VP of the Marketing Electrical Division at Southwire Company, expands on her keynote presented at the 2014 IDEA E-Biz Forum. Gauthreaux speaks to how the landscape of business is changing, creating a much stronger need for IT and Marketing departments to work together to find different ways to maintain customer relationships and reach new audiences.

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EDI Expert Video Series Episode 6: What is a Map?

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In the latest installment of IDEA's EDI Expert Series, IDEA's Manager, B2B Solutions, Tom Guzik defines what a map is and how it works. With each installment, we will bring you answers to frequently-asked questions about electronic data interchange (EDI) for users and non-users alike. If you have any questions you would like answered in a future segment, submit your topic to

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IDEA Dictionary: What is a UNSPSC?


When dealing with data, and all related terminology, you may feel like you’re trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly-used terms in each newsletter that will help you navigate the data shorthand and learn the lingo. This week, we bring you: UNSPSC.

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Technology Trends: Net Neutrality

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Net neutrality, or the concept that all data on the Internet should be treated equally, has been one of the most hotly-debated technology issues over the past few months. This week, we explore the details of net neutrality and what impact future regulations could have on eCommerce and Internet communication.

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Building a Path to Certification: Q&A with IAC Member Pat Quinn

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Pat Quinn, Senior Vice President and CIO at Acuity Brands, is an active member of the Innovation Advisory Council (IAC) at IDEA. He brings over 25 years of electrical industry experience to the Council and was involved in the development of the new Data Certification Program announced in October. We recently took some time to ask Quinn about his experience on the Council thus far, and for insight into how current IAC initiatives impact both manufacturers and distributors.

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eCommerce Best Practices: The Customer Experience

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A website has a mere 15 seconds to catch the attention of a web page viewer before they move on. The content in your eCommerce storefront must instantly attract your potential customer and allow them to quickly find what they are looking for. In Part One of IDEA's "eCommerce Best Practices" series, we explore four key components of creating a seamless and intuitve customer experience through your eCommerce site.

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Technology Trends: Digital Payments

  • 27 Oct 2014

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Mobile payment transactions and point-of-sale applications have been on the horizon for the past few years and are gaining even more traction lately, as several major companies hop onboard. For example, Apple Pay just entered the mobile payment market this fall, joining the ranks of others such as PayPal and Square. But are the benefits of mobile payment worth the challenges? This week, we take a look at a rising trend in the personal and corporate purchasing experience.

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