News & Events

How IDEA and the IDW Assist Manufacturers with Brand Management and Speed to Market

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As technology and business practices continue to evolve, so, too, do customers’ buying habits, and companies are finding new avenues, both online and offline, through which to display their products to those customers. Suddenly, the way your brand is maintained digitally is just as important as more traditional marketing platforms. Through a subscription to the Industry Data Warehouse (IDW) for Manufacturers Annual Support Program (IDW-M), you can access tools that can help you make your product point-of-sale data and digital marketing assets look their best.

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EDI Expert Video Series Episode 14: Transaction Troubleshooting in the IDX

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In the latest installment of IDEA's EDI Expert Series, IDEA's Manager, B2B EDI Solutions, Tom Guzik walks through some EDI transaction troubleshooting tips including: how to determine if a transaction was sent successfully, why your trading partner might not have received a transaction, and if you can send transactions to non-IDEA trading partners.

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IDEA Dictionary: What is an EDI Envelope?

EDI Envelope IDEA Dictionary

When dealing with data, and all related terminology, you may feel like you're trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly used terms in each newsletter that will help you navigate the data shorthand and learn the lingo. This issue, we bring you: EDI envelope.

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Technology Trends: Monetizing Social Media

Technology Trends: Monetizing Social Media

Within the past month, many social media platforms, including Instagram and Pinterest, have announced how they are planning to change all of that with “buy buttons.” These platforms, among others, will now have a way to create direct sales conversions, which couldn’t have come at a better time. This week, we highlight different social media platforms that want to help you connect with customers while producing direct monetary results.

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IDEA Dictionary: What is an Each?

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When dealing with data, and all related terminology, you may feel like you're trying to speak a foreign language. In the interest of keeping things clear and simple, we will introduce commonly used terms in each newsletter that will help you navigate the data shorthand and learn the lingo. This issue, we bring you: eaches.

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Eliminating Weak Links Through Product Data Quality Checks

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Data quality is only as strong as its weakest link. As such, the quality of URLs, or the links to a manufacturer’s images and documents, is key to IDEA’s Data Certification Program. Having up-to-date URLs linking to the latest version of a manufacturer’s product information (e.g., specification sheets, installation videos, marketing images, etc.) is critical when conducting eCommerce.

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