IDEA Connector is a Master Data Management (MDM) platform that enables distributors to securely access accurate and timely product and pricing data directly from manufacturers.
The National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA) formed a joint venture corporation, Industry Data Exchange Association (IDEA), to establish industry eBusiness standards, facilitate eCommerce, and solve problems in the supply chain. Both organizations endorse the IDEA Connector SM as the preferred source of manufacturer product and pricing information.
IDEA helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. Our application suite enables manufacturers to share accurate and complete product information—quickly and securely—and automate business processes with all their trading partners.
Our applications enable distributors to automate daily tasks, confidently display product catalogs from anywhere, and compete with national chains—making your life easier, your partners happier, and your business more profitable.
Increased Order Processing Efficiency
IDEA Connectorsm speeds of up the sales and quote to cash cycles by reducing errors, returns and related operational expenses.
Standardized data in one platform
Manufacturers’ product data is validated with industry eBusiness standards to ensure quality and consistency. This enables you to speak one common language with your suppliers, eliminating errors and reducing time wasted on reformatting content.
Data validation to improve data quality
Provides accurate and timely product and pricing data in one centralized location and in your customized electronic format.
Guaranteed Data Secruity
IDEA Connector regularly passes security audits to ensure its hosted data is secure and available only to distributors you authorize.
Strengthens relationships with trading partners
Automated processes that allow you to quickly share accurate and complete product information with your partners.
Multiple Levels of Data Access
IDEA Connector allows you to customize your data extraction settings and price sheet options for specific suppliers.
Ownership and Control of Your Data & Brand
IDEA Connector allows you to control who can access, update or change your data.
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IDEA Connector =
data = sales
John is the EVP of Sales and
Market Development at
Legrand North America
“ The quality and structure of data is going to drive future business. It’s one of the most critical things for our industry, and the IDEA Connector is on the strongest path. ”
VP, Marketing, Summit Electric Supply
“ IDEA helped fully synchronize Eaton’s product information so that any changes or updates to the business system are automatically pushed out to our trading partners through the IDEA Connector. Publishing new product information couldn’t be simpler. ”
Digital Commerce Growth Leader, GE Energy, formerly with Eaton’s Electrical Sector
“ The IDEA Connector product data is used by our accounting, pricing, purchasing—and definitely—our sales department. Ultimately when we have better data, the better we can sell a manufacturer’s product. ”
Pricing manager, United Electric Supply
“ Our eCommerce initiative is constantly moving—it’s not a static landscape—by the time the information is populated, it changes again. That’s why it’s so important to have a direct manufacturer product data stream. ”
Electronic Business, State Electric