Share or access product and pricing data to or from manufacturers.
Share or access product and pricing data to or from manufacturers.

IDEA Connector logo

IDEA Connector is a Master Data Management (MDM) platform that enables distributors to securely access accurate and timely product and pricing data directly from manufacturers.

The National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA)  formed a joint venture corporation, Industry Data Exchange Association (IDEA), to establish industry eBusiness standards, facilitate eCommerce, and solve problems in the supply chain.  Both organizations endorse the IDEA Connector SM as the preferred source of manufacturer product and pricing information.

Quality Data

IDEA helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. Our application suite enables manufacturers to share accurate and complete product information—quickly and securely—and automate business processes with all their trading partners.

Our applications enable distributors to automate daily tasks, confidently display product catalogs from anywhere, and compete with national chains—making your life easier, your partners happier, and your business more profitable.

Increased Order Processing Efficiency

IDEA Connectorsm  speeds of up the sales and quote to cash cycles by reducing errors, returns and related operational expenses.

female IT engineer working at a computer

Standardized data in one platform

Manufacturers’ product data is validated with industry eBusiness standards to ensure quality and consistency. This enables you to speak one common language with your suppliers, eliminating errors and reducing time wasted on reformatting content. 

cloud icon

Data validation to improve data quality

Provides accurate and timely product and pricing data in one centralized location and in your customized electronic format.

lock icon

Guaranteed Data Secruity

IDEA Connector regularly passes security audits to ensure its hosted data is secure and available only to distributors you authorize.

handshake icon

Strengthens relationships with trading partners

Automated processes that allow you to quickly share accurate and complete product information with your partners.

criss-crossing arrows icon

Multiple Levels of Data Access

IDEA Connector allows you to customize your data extraction settings and price sheet options for specific suppliers.

magnifying glass with plus sign icon

Ownership and Control of Your Data & Brand

IDEA Connector allows you to control who can access, update or change your data.

Trophy icon

Tailored compliance scores

Coming Soon! Quality score the data you need most.

Need Support? Contact Client Solutions 866.479.0484

Schedule a Presentation

IDEA Connector visible on a laptop
IDEA Connector visible on a laptop screen

Learn More About IDEA Connector

Sign-up to get the latest IDEA updates.

IDEA Connector =
high-quality product
data = sales

John is the EVP of Sales and
Market Development at
Legrand North America

Testimonials

The quality and structure of data is going to drive future business. It’s one of the most critical things for our industry, and the IDEA Connector is on the strongest path.

Sheila Hernandez

VP, Marketing, Summit Electric Supply

IDEA helped fully synchronize Eaton’s product information so that any changes or updates to the business system are automatically pushed out to our trading partners through the IDEA Connector. Publishing new product information couldn’t be simpler.

Samer Shehadeh headshot

Samer Shehadeh

Digital Commerce Growth Leader, GE Energy, formerly with Eaton’s Electrical Sector

The IDEA Connector product data is used by our accounting, pricing, purchasing—and definitely—our sales department. Ultimately when we have better data, the better we can sell a manufacturer’s product.

Rick Fehr

Pricing manager, United Electric Supply

Our eCommerce initiative is constantly moving—it’s not a static landscape—by the time the information is populated, it changes again. That’s why it’s so important to have a direct manufacturer product data stream.

Eric Sywenki headshot

Eric Sywenki

Electronic Business, State Electric