January Newsletter
Here’s what you’ll learn about in this month’s newsletter:
- Register Now for the Webinar: Product Data Your Way – How IDEA Empowers Flexible Product Data Syndication
- Uncover the Insights in Your Data with IDEA Data Whispers
- IDEA Volumetrics Surpasses 50,000 High-Velocity SKUs with Precise Weight and Dimensions Data Across 500+ Manufacturers
- Let’s Connect at NAED Eastern
- What’s New in the IDEA Connector?
- Welcome to IDEA Connector, OEC USA INC
- Follow us on LinkedIn and Subscribe on YouTube

In today’s fast-evolving electrical industry, delivering high-quality, standardized product data across multiple channels is more critical, and more complex, than ever.
Join IDEA’s Angela Baraks and ETIM North America’s Mary Shaw for an insightful webinar, as they explore how IDEA’s Harmonized Data Model (HDM) empowers manufacturers to syndicate product data using ETIM, IDEA CAS, or a hybrid approach, without duplicating effort or compromising data quality.
What you’ll learn:
- How ETIM and IDEA CAS address different market needs and how HDM brings them together
- How manufacturers can syndicate product attributes in ETIM format while supporting multiple ETIM versions
- How collaboration between IDEA and ETIM North America is shaping the future of product data standards
- The real business benefits of standards adoption, including time, labor, and cost savings, and increased sales opportunities
Whether you’re a manufacturer or distributor, this session will show how flexible, standards-based product data can streamline workflows and drive better outcomes.

Uncover the Insights in Your Data with Data Whispers
Your transaction data is whispering the insights — the question is, are you listening?
IDEA Data Whispers is the newest way to turn messy, hard-to-reach transaction data into clear, actionable insights your teams will actually use.
Data Whispers cuts through the noise, delivering the most important insights directly to sales teams and decision-makers — so you can respond faster, prioritize smarter, and grow with confidence.
What you’ll see in a free demo:
- A clearer view of the real health of each customer relationship
- Insights translated into concrete next steps for your team
- A faster, more precise alternative to traditional BI tools
Ready to hear what your data has been trying to tell you? Let us show you.

IDEA Volumetrics Surpasses 50,000 High-Velocity SKUs with Precise Weight and Dimensions Data Across 500+ Manufacturers
Industry Collaboration Delivers Growing Repository of Reliable Cubic Dimensions Data to Optimize Supply Chain Operations
IDEA, in collaboration with Avalon CSC, announced that its Volumetrics initiative has measured and cataloged weight and dimensions data for more than 50,000 high-velocity SKUs across 500+ manufacturers, marking a significant milestone in the electrical industry’s efforts to build the most comprehensive repository of reliable cubic dimensions data.
Let’s Connect at NAED Eastern

IDEA will be on-site at the NAED Eastern Region Conference, and we’re scheduling time to meet with manufacturers, distributors, and reps who want to get more clarity from their sales data as they plan for 2026.
With Data Whispers, we help teams:
📈 Identify revenue and margin improvement potential
💸 See where costs may be eroding performance
🎯 Focus sales efforts on what’s most likely to move the needle
When we meet, we’ll walk through your opportunity landscape, share a tailored proof of concept, and discuss where your strongest 2026 opportunities may be hiding—based on what the data reveals.
If you’ll be at NAED Eastern, schedule a demo and we’ll get you on our calendar. See you in Atlanta!

What’s New in the IDEA Connector?
Harmonized Data Model
We’ve expanded the Harmonized Data Model (HDM) by adding 50 additional UNSPSC product categories to better support products flowing through the IDEA Connector. These categories do not have corresponding ETIM equivalent class codes, but have active SKUs within the IDEA Connector. By data typing these UNSPSC codes, they will now pass through our preprocessor for normalization – enabling standardization, helping ensure we continue to deliver high-quality, attributed data to the distributor partners.
Log in to the IDEA Connector to access your updated customized reports.
- CAS and ETIM Data Typing Reports
- B8 CAS Population Templates
- Load Summary Reports
ETIM 10
ETIM Version 10 is now available in IDEA Connector. This release adds ETIM v10 support alongside our existing ETIM v7–v9 versions, so manufacturers have the flexibility to provide the versions their distributors support and need. Login to the IDEA Learning Portal to access updated documentation including XML Guidelines and ETIM v10 flat file template which is included in the B-View Flat File Guidelines zip file.
Reach out to the IDEA Customer Success Team for support or to get started.
New IDEA Connector Customer
