LightsAmerica Joins IDEA Connector Platform℠ to Expand Industry Reach & Elevate Customer Experiences

Arlington, VA, October 1, 2024 – IDEA, the industry’s leading technology provider of functional lighting and electrical product data, is excited to announce a new partnership with LightsAmerica, a top e-catalog solution for decorative lighting fixtures and design. Through this collaboration, LightsAmerica’s vast catalog, featuring products from over 160 manufacturers, is now available on the IDEA Connector℠ platform.

This integration allows decorative lighting manufacturers to efficiently syndicate their product data alongside functional lighting and electrical products, while maintaining control over brand identity, product details, imagery, and specifications. All LightsAmerica data is seamlessly managed within IDEA Connector, ensuring consistent, accurate data across distribution channels.

Distributors now have real-time access to reliable decorative lighting product and pricing information directly within IDEA Connector, streamlining workflows, eliminating the need for multiple data sources, and boosting supply chain efficiency.

“The lighting and electrical markets are intertwined, sharing technologies, distribution channels, and customer bases,” said David Oldfather, President and CEO of IDEA. “Partnering with LightsAmerica strengthens collaboration between manufacturers and distributors, helping them deliver one-stop solutions for contractors and builders seeking comprehensive lighting solutions.”

This partnership drives efficiency, consistency, and collaboration within the lighting and electrical industries.

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About LightsAmerica

LightsAmerica is a full-service online marketing company focused on creating customized internet solutions for independent lighting showrooms. Founded in 2004, the company addresses the web marketing challenges faced by these businesses, providing services like website design, development of proprietary software, and managing an e-catalog of lighting products. Their solutions help lighting retailers efficiently manage and display product data, optimize online presence, and offer enhanced customer experiences through custom features like SEO, analytics, and integrated e-commerce tools. Visit LightsAmerica at www.lightsamerica.com. 

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) to serve as a single source of data for the electrical industry. Now, through flagship products IDEA Connector and IDEA Exchange, as well as a growing partner ecosystem, IDEA is the leading provider of complete, high-quality transactional and eCommerce-ready product content for the electrical industry and other industrial verticals. As the electrical industry’s standards body, IDEA sets, facilitates, normalizes, and monitors data standards via initiatives such as the Harmonized Data Model (HDM). Visit IDEA at idea4industry.com.

Media Contacts

Laurie McElroy
IDEA Marketing Director

Sonia Coleman
IDEA Public Relations

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