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IDEA’s board and management team share a common goal: to anticipate customers’ needs and to deliver innovative solutions that make the supply chain’s processes faster, easier and more efficient. To make this vision a reality, IDEA has selected a board that reflects our customer base—half manufacturers and half distributors. IDEA’s tagline “by the industry, for the industry” is not just a catchphrase. We want to know what our customers think so we can meet their needs on time, every time.

The IDEA team is constantly striving to help customers meet their eBusiness goals. Fast response times and attentive support are one of IDEA’s top priorities. Whether you have a quick question or a large concern, we want you to feel comfortable reaching out to us. We’ll connect you with the right product specialist or department manager, and we’ll work with you step by step until you are where you want to be.    

Board Officers

Brian DiBella

Past Chair
President, Electrical Wiring Systems, Legrand North America

DiBella joined Legrand in 2004 as Chief Information Officer. In 2007, he was appointed VP & GM of the Wiremold operation, and named President of the EWS division in 2014. Prior to Legrand, Brian held various management consulting positions.

Larry Stern

Board Chair
President & CEO, Standard Electric Supply

Stern is former Chairman of the Board of Directors of the NAED. He previously has been involved with NAED serving on the LEAD Committee, as a member of the South Central Regional Council, leading the Region as its Vice President in 2008.

Paul McCool

Board Secretary
President & CEO, Revere Electric Supply

Paul has over 30 yrs experience in the industry. As CEO of Revere Electric since ’03, his focus has been financial strength & flexibility to enable strategic investments aligned with world class customer service. Paul served on the board of NAED & participates in various councils.

Frank Kulaszewicz

Board Treasurer
Senior VP, Lifecycle Services, Rockwell Automation

Frank has over 30 years of experience with key leadership roles in Drive Systems, Standard Drives, Control & Visualization, as well as Senior VP, Architecture & Software. He holds a Bachelor’s in Electrical Engineering and Master’s in Business Administration.

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Rick Gigliotti

Board Officer
Senior Director, Sales Business Unit IT & Digital Strategy, WESCO Distribution Inc.

A WESCO associate since 1978, Rick Gigliotti began as a District Trainee. He’s been at WESCO’s Corporate Headquarter Office in Pittsburgh, PA for the past 15 years, serving in Functional Leadership roles throughout the organization.

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Andrew Quinn

Board Officer
President & CEO, ILSCO Corporation

Andrew Quinn is President of ILSCO Corporation, a manufacturer of electrical connectors. Quinn is a member of NEMA’s Power Equipment Division Board as well as a member of NEMA’s Business Innovation Council and the Government Relations Committee.

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Phil Hale

Board Officer
Chief Information Officer, Elliott Electric Supply

Hale is responsible for the company’s software development, hardware, networking, B2B and B2C eCommerce, business intelligence, and documentation of processes and systems.

Bill Waltz

Board Officer
President & CEO, Atkore International

Before becoming CEO, Bill had over 5 years in roles of increasing responsibility with Atkore, including the overall management of the Atkore Electrical Raceway reporting segment and President of Conduit & Fittings business unit. Bill also serves on the NEMA Board of Governors.


David Oldfather

President & CEO

Oldfather was VP of Sales & Marketing, later Executive VP of Operations for Tristate Electrical Supply Co. Followed by Sr. VP of Sales for Contractors and Installers at Hagemeyer. He served as VP, then President of US & CA Electrical Divisions at AD. Oldfather was also part owner & VP of Jigsaw Systems until 2019.

Heather White


Heather has been an accounting professional for almost 25 years.

She is an active volunteer and serves on the board of a foundation giving back to the community around her.

Heather has a degree in Accounting and Information Systems from Georgia Southern University.

Mike Wentz

Vice President, Sales and Marketing

Mike has nearly 40 years of experience in the electrical industry. His knowledge and experience make him a vital player in the organization. During his time with IDEA, he has grown the client base significantly, facilitated industry advisory groups and successfully rebranded IDEA’s products.

Bill Ferguson

Vice President, Products & Services

Bill joined IDEA in Sep 2018 after 20 years of working with ERP & MDM. Bill has worked with electrical distributors, plumbing manufacturers, and the worlds largest CPG, grocery & ad companies, focusing on the distribution of product data and combining the effort to produce global e-commerce platforms.

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Sherri Thorne

Director of Business Development

Sherri Thorne joined IDEA over four years ago as a Distributor Specialist before becoming the Director of Product Content Services. She is responsible for the IDEA Connector product release planning and management, and oversees both the Client Solutions customer support team and Data Content team.

Tom Guzik

Director, Digital Integration Services

Tom brings to IDEA nearly 30 years of experience working with electronic data interchange (EDI), 20 of which have been in the electrical industry. Prior to joining IDEA, he also worked with SAP systems, inventory control, logistics and warehousing, and Vendor Managed Inventory (VMI).

Susan Streich

Director, Strategic Accounts

Susan has over a decade of electrical channel experience and more than 25 years’ experience working with product content and product data analysis. Prior to joining IDEA, Susan was integral to Vista Information Services while working at Epicor and spearheaded the market research project in the electrical industry.

Bill Shomo

Director of Information Technology

Bill has over 35 years of system development and IT management. Bill’s experience includes cloud computing, info assurance, network design, data center operations & software development. Before joining IDEA, Bill worked in the Federal and Dept. of Defense providing secured system managed services for 16 years.

Brenda Maxwell

Director of Global Product Management

Brenda has over 12 years of demonstrated accomplishments delivering software solutions and managing teams of developers and business analysts. She collaborates with cross-functional teams to identify opportunities for process improvements and deliver software solutions.

Dena Barrett

Director of Digital Ops & Marketing

Dena has a diverse background in digital marketing & merchandising, customer relations, sales, market research, & management. Her success in roles from many different aspects & perspectives, give her a 360° view of customers & business processes. She’s worked in the industrial industry for 8+ years. Dena has a marketing degree from Elmhurst University.