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We collaborate and innovate with top-tier technology and business
organizations so our customers always receive the best value.

Technology Affiliate

IDEA invites technology organizations that support the wholesale industry to become connected to IDEA as a Technology Affiliate. Technology Affiliates receive exclusive benefits and participation privileges in IDEA events and initiatives. To learn more about becoming a Technology Affiliate, please email

Conexiom logo


Conexiom revolutionizes critical sales and accounting business practices by automating manual entry with 100% accuracy. Conexiom converts emailed and printed customer purchase orders and supplier invoices into automated sales orders and invoices. IDEA partners with Conexiom to ensure this data is converted into electronic data interchange (EDI) so that all transactions can be tracked and stored by the IDEA Exchange.


EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.


DATAgility is an experienced on-boarding partner that delivers quality data sourcing and enrichment services, powerful analytics, data normalization, score-carding, and unique synchronization services. DATAgility helps companies complete all the prep work needed to ensure their systems and processes are ready to receive product content from the IDEA Connector.

Digital Business Architects (DBA)

DBA has been a leading provider of GDSN Data Synchronization services and solutions for over 15 years and has implemented hundreds of customers. In fact, they were the very first Implementation Services Alliance Partner to be certified by GS1 US (UCCnet at the time). IDEA refers customers to DBA as a preferred GDSN data synchronization service provider.


ElectricSmarts provides the electrical industry with web-based marketing, eLearning, and eCommerce services. They populate their Smart eCat catalog with product data directly from the IDEA Connector. IDEA’s distributor customers have access to the Smart eCat module, which can be added to their websites. Manufacturers who authorize Smart eCat in the IDEA Connector increase the visibility of their products on distributors’ websites, and in estimating systems and mobile apps used by end users.

Faxinating Solutions Inc.

FSI is an e-commerce and EDI Service Center that provides electronic data exchange services and portals for trading partners that want to transact with one another without investing in complex infrastructure. Since 1991, FSI has devised new ways for companies to automate and streamline their supply chain. FSI’s e-commerce services also include the Premiere FAX/Email-to-EDI and EDI-to-FAX/Email service in e-commerce, integrated EDI software solutions, Web-Services and Portals, catalogue management tools, ERP integration, EDI outsourcing, application-to-application integration services, Electronic Data Interchange (EDI or XML), and accompanying professional outsourcing and development services.


Informediate’s software tools support growing, small-to-mid-size wholesale distributors. They provide robust enterprise resource planning (ERP) software, business intelligence tools, and consulting services. IDEA partners with Informediate to integrate the IDEA Connector and IDEA Exchange with their technology solutions.


Built for B2B, Episerver meets the needs of manufacturers and distributors with robust core functionality and capabilities, while offering the breadth and flexibility to serve companies of all sizes.


OpenText™ Business Network is a modern cloud platform that helps manage the full data lifecycle, from information capture and exchange to integration and governance. Business Network solutions establish the necessary digital backbone for streamlined connectivity, secure collaboration and realtime business intelligence across an expanding network of internal systems, cloud applications, trading partner systems and connected devices.


Snap36 is the leading rich product content solution for retailers and brands, enabling them to improve consistency and trust during the online purchase experience. Rather than using traditional photography processes, Snap36 efficiently automates image capture using innovative robotic equipment and workflow software. Additionally, they provide production equipment for organizations that have their own studios.


Thomas Network

For 120 years Thomas has served the needs of manufacturers of complex B2B products to reach their audiences with the right product information to get specified and sourced. With the legacy of the Thomas Register at our back, today’s Thomas is a data, platform, and technology company that has become the leading resource for Mechanical, Electrical & Plumbing (MEP) manufacturers wanting to deliver rich, configurable product information to their design and construction clients. Our expert team will assess your target audiences, cleanse and consolidate your product data, and help you deliver multiple formats of CAD & BIM, all dynamically generated from a single, easy to maintain a database on your website.

TrueCommerce Datalliance

TrueCommerce Datalliance, part of TrueCommerce, optimizes product inventory needs through services such as vendor managed inventory (VMI) and collaborative replenishment. These services are made possible by TrueCommerce Datalliance’s complex algorithms, and the facilitation of EDI transmissions between suppliers and purchasers.


XOLogic is a product data company focused on providing multi-channel commerce solutions (online, in-store, and in-field) for wholesale distributors and product manufacturers in specialized industries throughout North America. XOLogic and IDEA partner to offer a cloud-based web storefront solution that is integrated with both the IDEA Connector and XOLogic’s lighting database. This connection establishes a single source data solution for both electrical and lighting data.


Scantron Corporation is a global, diversified company that empowers growth through intelligent, mission-critical assessment, technology, and data capture solutions for business, education, certification, and government clients around the world. Each year the company develops and delivers millions of digital education assessments and certification tests, provides managed technology support for several hundred thousand IT endpoints and devices, manages nearly a billion copied pages, prints & delivers hundreds of millions of high-precision, scannable answer sheets, and supports leading educational institutions, certifying bodies, small to large businesses, and government agencies across the globe.

Industry Alliances

We partner with associations, marketing groups, and service providers to ensure our applications and services deliver the highest level of value to their members and clients.


1 EDI Source has been a leader in the EDI software industry for nearly 30 years and designed an elite suite of EDI software solutions for businesses of all sizes in a variety of industries including retail, CPG, transportation, logistics, manufacturing and healthcare. Solving complex EDI problems with an innovative product line and expert in-house expert support, 1 EDI Source streamlines operations and provides large cost savings for small businesses to fortune 500 companies.

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AD is North America’s largest marketing/buying group for construction and industrial supplies with more than 550 independently owned members representing 3800+ branches. The electrical channel product data for AD’s eContent Service program is powered by the IDEA Connector. IDEA also offers AD members discounted rates and incentives for the IDEA Connector and IDEA Exchange.


The American Supply Association is the national industry trade association representing distributors and their manufacturers and manufacturer representative agencies serving the PHCP & PVF channel. We are committed to giving our members the ability to adapt, grow and succeed thru robust programs in code, legislative and regulatory advocacy, ongoing business intelligence, employee training and education as well as dynamic networking opportunities. ASA is on the pulse of economic, social and political trends affecting our member companies which puts us in a unique position to advance the long term success of our members.

Electro-Federation Canada (EFC)

EFC is a not-for-profit association of electrical, electronics and telecommunications manufacturers and distributors in Canada. EFC and their members collaborate with IDEA to incorporate Canada’s unique requirements into the standards.


Epicor Software Corporation drives business growth. We provide flexible, industry-specific software designed to fit the precise needs of our manufacturing, distribution, retail, and service industry customers. More than 45 years of experience with our customers’ unique business processes and operational requirements are built into every solution―in the cloud or on premises. With this deep understanding of your industry, Epicor solutions dramatically improve performance and profitability while easing complexity so you can focus on growth.

ETIM North America

Based in Salt Lake City, ETIM North America is a non-profit chapter of ETIM International, responsible for the translation and adoption of the ETIM product classification model to support consistent communication of technical product information from manufacturers to end-users in the North American wholesale electrical industry and related construction and industrial sectors.

GS1 logo


GS1 is a neutral, not-for-profit organization that develops and maintains the most widely used global standards for efficient business communication. They are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. Member Organizations such as GS1 US help ensure that GS1 standards create a common language that supports systems and processes across the globe. IDEA represents the wholesale industry’s needs as a member of GS1 US and a participant on GS1’s global standards committees.


HARDI (Heating, Air-conditioning & Refrigeration Distributors International) is the single voice of wholesale distribution within the HVACR industry. HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 manufacturers, manufacturer representatives and service vendors.


HRAI advocates a safe, responsible and fair industry where indoor environment systems and refrigeration processes are designed, installed and serviced by qualified professionals in order to ensure efficient and energy-conscious operation. The association’s activities are directly related to the needs and requests of its membership and include education and training programs, industry meetings, up-to-date industry information, technical support, government and industry advocacy, statistics and trends, and a bi-ennial national trade show.

IMARK Group, Inc.

IMARK Group, Inc. is a member-owned marketing group made up of over 830 independently owned electrical distributors throughout the United States. IDEA partners with IMARK to educate their members on the business value of automation and offers their members discounted rates and incentives for the IDEA Connector and IDEA Exchange.

National Association of Electrical Distributors logo

National Association of Electrical Distributors (NAED)

NAED is the trade association for the $70+ billion electrical distribution industry with more than 5100 member locations internationally. IDEA was founded in 1998 through a partnership of NAED and NEMA members, and NAED publicly endorses the IDEA Connector as the preferred source of manufacturer product and pricing information for NAED member companies. New NAED members receive discounts for the IDEA Connector as well.

National Electrical Manufacturers Association logo

National Electrical Manufacturers Association (NEMA)

NEMA represents nearly 350 electrical equipment and medical imaging manufacturers at the forefront of electrical safety, reliability, and resilience, as well as efficiency and energy security. IDEA was founded in 1998 through a partnership rooted in the collective leadership of NAED and NEMA members. NEMA publicly endorses the IDEA Connector as the sole preferred source for member companies’ product information.

Nemra logo


 NEMRA is an association of independent manufacturers’ representatives. IDEA provides EDI services to NEMRA through the IDEA Exchange and will be working with them to align our two Point of Sale transaction standards


UNSPSC product standards


The UNSPSC, managed by GS1 US™, is an open, global, multi-sector standard for classifying products and services. IDEA, on behalf of the wholesale industry, is responsible for maintaining the product categories that pertain to our industry’s products.

X12 standards product electrical


 X12 is an organization, chartered by the American National Standards Institute, to develop and maintain EDI transaction standards. IDEA represents the wholesale industry’s needs on X12’s Supply Chain committee.