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We collaborate and innovate with top-tier technology and business
organizations so our customers always receive the best value.

Solutions Partner

Content Status

IDEA Insight provides product data auditing and includes IDEA Connector data.

IDEA partners with Content Status, a SaaS product page content auditing and monitoring tool that eliminates the e-commerce blind spot for companies of knowing whether their product pages are live, accurate, and optimized, in mere minutes. These insights allow companies to deliver high-quality, error-free, and SEO-optimized product page content that drive sales and improve brand consistency.  Over 90 e-commerce retailer and distributor sites are available through Content Status, including Amazon, Walmart, Grainger, The Home Depot, Fastenal, Lowe’s, HD Supply, Wesco, and many others.


IDEA Volumetrics provides weight and dimensional product data in IDEA Connector.

IDEA partners with Avalon CSC, an experienced supply chain and logistics company, to assemble and maintain the data in collaboration with manufacturers and distributors. Avalon CSC is a consulting company and expert in supply chain optimization serving North America. The firm helps distributors and manufacturers make strategic decisions about location and planning for distribution centers and production machinery, choosing technology and automation, managing inventory, optimizing processes, and managing change in the workplace.


IDEA Rebate Management provides a cloud-based tool to manage and track rebates, and it includes IDEA Connector data.

IDEA partners with Enable, a modern, cloud-based software solution for B2B rebate management. Companies use Enable to create, execute, and track their full range of trading programs. The user-friendly software empowers distributors, retailers, and manufacturers to make better trading decisions to drive mutually profitable growth, while improving cash flow and reducing risk. The company has offices in San Francisco, CA and Stratford-upon-Avon, UK, and Toronto, ON.

Industry Alliances

We partner with associations, marketing groups, and service providers to ensure our applications and services deliver the highest level of value to their members and clients.


1 EDI Source has been a leader in the EDI software industry for nearly 30 years and designed an elite suite of EDI software solutions for businesses of all sizes in a variety of industries including retail, CPG, transportation, logistics, manufacturing and healthcare. Solving complex EDI problems with an innovative product line and expert in-house expert support, 1 EDI Source streamlines operations and provides large cost savings for small businesses to fortune 500 companies.

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AD is North America’s largest marketing/buying group for construction and industrial supplies with more than 550 independently owned members representing 3800+ branches. The electrical channel product data for AD’s eContent Service program is powered by the IDEA Connector. IDEA also offers AD members discounted rates and incentives for the IDEA Connector and IDEA Exchange.


The American Supply Association is the national industry trade association representing distributors and their manufacturers and manufacturer representative agencies serving the PHCP & PVF channel. We are committed to giving our members the ability to adapt, grow and succeed thru robust programs in code, legislative and regulatory advocacy, ongoing business intelligence, employee training and education as well as dynamic networking opportunities. ASA is on the pulse of economic, social and political trends affecting our member companies which puts us in a unique position to advance the long term success of our members.

Electro-Federation Canada (EFC)

EFC is a not-for-profit association of electrical, electronics and telecommunications manufacturers and distributors in Canada. EFC and their members collaborate with IDEA to incorporate Canada’s unique requirements into the standards.

ETIM North America

Based in Salt Lake City, ETIM North America is a non-profit chapter of ETIM International, responsible for the translation and adoption of the ETIM product classification model to support consistent communication of technical product information from manufacturers to end-users in the North American wholesale electrical industry and related construction and industrial sectors.

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GS1 is a neutral, not-for-profit organization that develops and maintains the most widely used global standards for efficient business communication. They are best known for the barcode, named by the BBC as one of “the 50 things that made the world economy”. Member Organizations such as GS1 US help ensure that GS1 standards create a common language that supports systems and processes across the globe. IDEA represents the wholesale industry’s needs as a member of GS1 US and a participant on GS1’s global standards committees.


HARDI (Heating, Air-conditioning & Refrigeration Distributors International) is the single voice of wholesale distribution within the HVACR industry. HARDI members market, distribute, and support heating, air-conditioning, and refrigeration equipment, parts and supplies. HARDI Distributor members serve installation and service/replacement contractors in residential and commercial markets, as well as commercial/industrial and institutional maintenance staffs. HARDI proudly represents more than 480 distributor members representing more than 5,000 branch locations, and close to 500 manufacturers, manufacturer representatives and service vendors.


HRAI advocates a safe, responsible and fair industry where indoor environment systems and refrigeration processes are designed, installed and serviced by qualified professionals in order to ensure efficient and energy-conscious operation. The association’s activities are directly related to the needs and requests of its membership and include education and training programs, industry meetings, up-to-date industry information, technical support, government and industry advocacy, statistics and trends, and a bi-ennial national trade show.

IMARK Group, Inc.

IMARK Group, Inc. is a member-owned marketing group made up of over 830 independently owned electrical distributors throughout the United States. IDEA partners with IMARK to educate their members on the business value of automation and offers their members discounted rates and incentives for the IDEA Connector and IDEA Exchange.

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National Association of Electrical Distributors (NAED)

NAED is the trade association for the $70+ billion electrical distribution industry with more than 5100 member locations internationally. IDEA was founded in 1998 through a partnership of NAED and NEMA members, and NAED publicly endorses the IDEA Connector as the preferred source of manufacturer product and pricing information for NAED member companies. New NAED members receive discounts for the IDEA Connector as well.

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National Electrical Manufacturers Association (NEMA)

NEMA represents nearly 350 electrical equipment and medical imaging manufacturers at the forefront of electrical safety, reliability, and resilience, as well as efficiency and energy security. IDEA was founded in 1998 through a partnership rooted in the collective leadership of NAED and NEMA members. NEMA publicly endorses the IDEA Connector as the sole preferred source for member companies’ product information.

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 NEMRA is an association of independent manufacturers’ representatives. IDEA provides EDI services to NEMRA through the IDEA Exchange and will be working with them to align our two Point of Sale transaction standards


UNSPSC product standards


The UNSPSC, managed by GS1 US™, is an open, global, multi-sector standard for classifying products and services. IDEA, on behalf of the wholesale industry, is responsible for maintaining the product categories that pertain to our industry’s products.

X12 standards product electrical


 X12 is an organization, chartered by the American National Standards Institute, to develop and maintain EDI transaction standards. IDEA represents the wholesale industry’s needs on X12’s Supply Chain committee.