IDEA and TradeTech Announce Partnership to Deliver Real-Time Order Tracking

Arlington, VA—The Industry Data Exchange Association, Inc. (IDEA), the industry-owned technology company and leading provider of electrical product data, announces that it has entered into a marketing partnership with software company, TradeTech Solutions, to introduce a new centralized industry portal that will provide real-time order tracking information to authorized distributors and manufacturer’s reps.

Currently, accessing real-time information on orders can be a challenge. A lot of time is wasted in the industry calling and checking on order status with the manufacturer. A centralized portal will  save the industry valuable staff time and increase productivity.

The platform, currently called OrdrTrak™, integrates IDEA Connector product data. One important feature is a product submittal solution for the channel. With a trusted product information source, contractors, manufacturer’s representatives, and distributors can create professional singular or multi-product submittals packages. This powers a more efficient, collaborative approach to the order process.

David Oldfather IDEA

“Representatives from NEMA, NAED and NEMRA see value in providing a centralized order tracking portal. This would enable everyone in the supply chain—including authorized end users—to immediately get their order information from the portal without having to make any calls.”

—David Oldfather, President & CEO of IDEA.

“Together, IDEA and TradeTech Solutions will be able to provide much-needed order tracking and inventory check to distributors, manufacturer’s reps, and contractors.  OrdrTrak™ will allow visibility of all industry manufacturers in one place. Not only will this save a lot of time for industry staff, but it will bring customers a better buying experience with faster response time.”

— Matthew Scarborough, president of TradeTech Solutions.

TradeTech is best known for its TTS Platform, the all-in-one software for electrical industry manufacturer’s representatives. Collaboration is planned to have IDEA Connector’s product content validate and power the TTS Platform.

For more information, contact Mike Wentz, IDEA VP of Sales and Marketing.

About TradeTech Solutions

TradeTech Solutions, Inc. provides web-based software solutions for the electrical industry. The company’s TTS Platform is designed to run the day-to-day business of an electrical manufacturer’s representative, including Quotations, Sales Analysis, CRM, Total Order Entry and Marketing. The TTS Platform is used by over 100 independent electrical manufacturer’s representative agencies. Visit TradeTech at    

About IDEA

The Industry Data Exchange Association, Inc. (IDEA) is the electrical industry-endorsed provider of data syndication, management, automation, and standards. IDEA helps hundreds of manufacturers and distributors digitally syndicate product content internationally, exchange Electronic Data Interchange (EDI) documents, and extend their teams for data management, cleansing, and enrichment. IDEA was founded in 1998 by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED). Through its flagship services—IDEA Connector and IDEA Exchange—as well as a growing ecosystem of related services, IDEA is continuing to add value for the electrical, HVAC, plumbing, and additional industrial verticals and trading partners. Visit IDEA at                

Media Contacts

Dena Barrett

IDEA Marketing & Digital Operations Director

Sonia Coleman

Posted in press releaseIDEA Connector