Share or access product and pricing data to or from manufacturers.

IDEA Connector logo

IDEA Connector is the premier Master Data Management (MDM) platform that allows electrical channel trading partners to securely share accurate product information from a single source like never before.

A Look at the Numbers

IDEA’s impact is significant and growing. We’ve had continued success
in the electrical industry, and the numbers bear us out.

But it’s not just about facts and figure. Each number represents thousands of satisfied
customers and thriving businesses. Will you be the next success story?

2.9 M+

SKUs are in the IDEA Connector


Manufacturer brands represented


of the top 20 Distributors on Electrical Wholesaling’s “Top 200” list use IDEA Connector℠


Distributor locations served, who jointly represent 90% of the total $ volume of NAED members


Generated in profit for every $10 million in purchase order sales due to the help of the IDEA Connector℠

The National Association of Electrical Distributors (NAED) and the National Electrical Manufacturers Association (NEMA)  formed a joint venture corporation, Industry Data Exchange Association (IDEA), to establish industry eBusiness standards, facilitate eCommerce, and solve problems in the supply chain.  Both organizations endorse the IDEA Connector SM as the preferred source of manufacturer product and pricing information.

Quality Data

IDEA helps thousands of manufacturers and distributors find the most cost-effective methods for running day-to-day business. Our application suite enables manufacturers to share accurate and complete product information—quickly and securely—and automate business processes with all their trading partners.

Our applications enable distributors to automate daily tasks, confidently display product catalogs from anywhere, and compete with national chains—making your life easier, your partners happier, and your business more profitable.

Increased Order Processing Efficiency

IDEA Connectorsm  speeds of up the sales and quote to cash cycles by reducing errors, returns and related operational expenses.

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Standardized data in one platform

Manufacturers’ product data is validated with industry eBusiness standards to ensure quality and consistency. This enables you to speak one common language with your suppliers, eliminating errors and reducing time wasted on reformatting content. 

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Data validation to improve data quality

Provides accurate and timely product and pricing data in one centralized location and in your customized electronic format.

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Guaranteed Data Secruity

IDEA Connector regularly passes security audits to ensure its hosted data is secure and available only to distributors you authorize.

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Strengthens relationships with trading partners

Automated processes that allow you to quickly share accurate and complete product information with your partners.

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Multiple Levels of Data Access

IDEA Connector allows you to customize your data extraction settings and price sheet options for specific suppliers.

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Ownership and Control of Your Data & Brand

IDEA Connector allows you to control who can access, update or change your data.

Need Support? Contact Client Solutions 866.479.0484

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IDEA Connector =
high-quality product
data = sales

John is the EVP of Sales and
Market Development at
Legrand North America


The quality and structure of data is going to drive future business. It’s one of the most critical things for our industry, and the IDEA Connector is on the strongest path.

Sheila Hernandez

VP, Marketing, Summit Electric Supply

IDEA helped fully synchronize Eaton’s product information so that any changes or updates to the business system are automatically pushed out to our trading partners through the IDEA Connector. Publishing new product information couldn’t be simpler.

Samer Shehadeh headshot

Samer Shehadeh

Digital Commerce Growth Leader, GE Energy, formerly with Eaton’s Electrical Sector

The IDEA Connector product data is used by our accounting, pricing, purchasing—and definitely—our sales department. Ultimately when we have better data, the better we can sell a manufacturer’s product.

Rick Fehr

Pricing manager, United Electric Supply

Our eCommerce initiative is constantly moving—it’s not a static landscape—by the time the information is populated, it changes again. That’s why it’s so important to have a direct manufacturer product data stream.

Eric Sywenki headshot

Eric Sywenki

Electronic Business, State Electric