IDEA Connector application for Distributors
IDEA Connector application for Distributors

IDEA Connector logo

IDEA Connector is the premier Master Data Management (MDM) platform that allows electrical channel trading partners to securely share accurate product information from a single source like never before.

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Accurate and Timely Product Information

IDEA’s Data Quality Program analyzes all data in the IDEA Connectorsm    to ensure it’s complete, accurate, up-to-date, and in line with the industry’s highest expectations.

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Data Source Transparency

All the content within the IDEA Connector is specifically categorized to provide maximum transparency regarding where the product data comes from.

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Qualilty & Consistent Standardized Data

The product data in the IDEA Connector has been scrubbed and validated against wholesale industry eBusiness standards to ensure quality and consistency.

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Key Partnerships


The electrical channel product data for AD’s eContent Service program is powered by the IDEA Connector. IDEA also offers AD members discounted rates and incentives for the IDEA Connector.

IMARK Group, Inc.

IDEA partners with IMARK to educate their members on the business value of automation and offers members discounted rates and incentives for the IDEA Connector.

National Association of Electrical Distributors logo

National Association of Electrical Distributors (NAED)

NAED publicly endorses the IDEA Connector as the preferred source of manufacturer product and pricing information. New members also receive discounts for the IDEA Connector.

Electro-Federation Canada (EFC)

IDEA partners with EFC to tailor the IDEA Connector to the needs of the Canadian market such as incorporating French language, metric units of measure, and Canadian pricing.

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Want to know what product content your suppliers provide?

IDEA Connector enables
Lura McBride's sales team
to easily share accurate
product information

She’s Chief Operating Officer,
Van Meter, Inc.

Lura McBride headshot


The product data in the IDEA Connector drives our business system and is critical to increasing our profitability. Without the IDEA Connector, we’d need 3 to 4 times more staff internally and the data still wouldn’t be as good as what we get from Connector.

Jeff Skiles headshot

Jeff Skiles

Director of Strategic Pricing, Kirby Risk Electrical Supply

IDEA Connector is our sole source of product information. Our sales management all rely on product data being as complete as it can be. There’s a very direct relationship between having good data and how smoothly our business runs.

Ted Whitson

MIS Director, Stanion Electric

The IDEA Connector provides an efficient model to capture each of our manufacturer’s data in one place right at our desktop. They've helped us build relationships with our suppliers so that we can get the data we need to keep our customers happy.

Joe Wallace

Van Meter Industrial