


IDEA Connector is a Master Data Management (MDM) platform that allows manufacturers to securely share accurate and timely product and pricing data with their distributors from one centralized location and in one standardized electronic format. See how.

Significant Cost Savings
Bad data is costly. IDEA Connectorsm helps you avoid unnecessary costs.

Stronger Relationships with Trading Partners
Automated processes that allow you to quickly share accurate and complete product information with your partners.

Increased Order Processing Efficiency
Speed up your sales cycle by reducing order errors, returns, and related operational expenses.

Ownership and Control of Your Data & Brand
IDEA Connectorsm allows you to control who can access, update or change your data.
Guaranteed Data Secruity
IDEA Connectorsm regularly passes security audits to ensure its hosted data is secure and available only to distributors you authorize.
Brand and Product Promotion
IDEA Connectorsm data is supplied directly to contractor estimating systems, giving manufacturer product information in the IDEA Connectorsm more exposure throughout the supply chain, all the way down to the end-user.
Make updates quickly
Update your data directly in the web interface.
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Key Partnerships

ETIM International
ETIM International was formed to develop one European Technical Information Model (ETIM) for the classification of technical products. IDEA is an official member of ETIM International, representing the US and Canada. IDEA/ETIM NA is developing an adaptation of the ETIM Model to North American English, helping to improve efficiencies for companies that trade internationally.

National Electrical Manufacturers Association (NEMA)
IDEA was founded in 1998 through a partnership between NEMA and NAED. NEMA publicly endorses the IDEA Connector as the sole preferred source for member companies’ product information.

Electro-Federation Canada (EFC)
IDEA partners with EFC to tailor the IDEA Connector to the needs of the Canadian market such as incorporating French language, metric measures and Canadian pricing.
Learn more about the benefits of
IDEA’s Key Partnerships
IDEA Connector simplifies
Samer Shehadeh's new
product information
He’s Global Senior Director, Digital eCommerce, GE Industrial Solutions
