share data in one place and in one standardized electronic format
share data in one place and in one standardized electronic format

IDEA Connector logo

IDEA Connector is the premier Master Data Management (MDM) platform that allows electrical channel trading partners to securely share accurate product information from a single source like never before.

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Significant Cost Savings

Bad data is costly.  IDEA Connectorsm helps you avoid unnecessary costs.

Stronger Relationships with Trading Partners

Automated processes that allow you to quickly share accurate and complete product information with your partners.

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Increased Order Processing Efficiency

Speed up your sales cycle by reducing order errors, returns, and related operational expenses.

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Ownership and Control of Your Data & Brand

IDEA Connectorsm allows you to control who can access, update or change your data.

Want to know what product content your suppliers provide?
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Guaranteed Data Secruity

IDEA Connectorsm regularly passes security audits to ensure its hosted data is secure and available only to distributors you authorize.

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Brand and Product Promotion

IDEA Connectorsm data is supplied directly to contractor estimating systems, giving manufacturer product information in the IDEA Connectorsm more exposure throughout the supply chain, all the way down to the end-user.

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Make updates quickly

Update your data directly in the web interface.

Schedule a Discovery Call


IDEA is now offering Pro Data Services to complement our existing IDEA Connector Customer Support Services.

    • Custom Training Courses
    • Special Projects
    • Consulting Services
    • Integration Services
    • Custom Mapping
    • Data Loading Services
    IDEA has invested millions over the past two years to develop a next-generation digital product experience platform. IDEA engineered IDEA Connector to support industry data standards, facilitate rapid information exchange between trading partners and increase digital sales in the electrical channel. With this significant investment, we added new services to serve our customers better.
    IDEA can add more bandwidth to your team. Our experienced staff can handle your projects— simple or complex—to save you time and money.
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    Access IDEA’s experienced technology solutions team to overcome your electrical industry challenges and give your products more exposure through eCommerce.
    Work with a partner who has already “been there, done that.” We’ve developed the next-generation digital product platform. We are ready to help customers solve their most complex business challenges.
    Maximize your investment and stay ahead in today’s competitive market. We offer a wide range of comprehensive services that align with the IDEA Connector.
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Learn more about how IDEA's Pro Data Services can help your company

IDEA Connector simplifies
Samer Shehadeh's new
product information

He’s Global Senior Director, Digital eCommerce, GE Industrial Solutions

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Using the IDEA Connector, we’re able to deliver our high quality product data online in real time, which has been proven to speed up sales.

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John Hoffman

EVP of Sales and Market development at Legrand North America

The IDEA Connector makes it easy for our distributors to access all the information they need to promote our products. Not only does this enable consistent branding, but it is also the most efficient way to help our distributors meet their customers' needs.

Charbel Tagher

President, Specified Technologies, Inc.

The IDEA Connector has led to annual double-digit sales growth for FLIR, giving us a return on investment worth our spend.

Paul Alger

Strategic Sales Manager - Electrical, FLIR Systems, Inc.