share data in one place and in one standardized electronic format
share data in one place and in one standardized electronic format

IDEA Connector logo

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Significant Cost Savings

Bad data is costly.  IDEA Connectorsm helps you avoid unnecessary costs.

Stronger Relationships with Trading Partners

Automated processes that allow you to quickly share accurate and complete product information with your partners.

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Increased Order Processing Efficiency

Speed up your sales cycle by reducing order errors, returns, and related operational expenses.

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Ownership and Control of Your Data & Brand

IDEA Connectorsm allows you to control who can access, update or change your data.

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Guaranteed Data Secruity

IDEA Connectorsm regularly passes security audits to ensure its hosted data is secure and available only to distributors you authorize.

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Brand and Product Promotion

IDEA Connectorsm data is supplied directly to contractor estimating systems, giving manufacturer product information in the IDEA Connectorsm more exposure throughout the supply chain, all the way down to the end-user.

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Make updates quickly

Update your data directly in the web interface.

Schedule a Discovery Call

Key Partnerships

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National Electrical Manufacturers Association (NEMA)

IDEA was founded in 1998 through a partnership between NEMA and NAED. NEMA publicly endorses the IDEA Connector as the sole preferred source for member companies’ product information.

Electro-Federation Canada (EFC)

IDEA partners with EFC to tailor the IDEA Connector to the needs of the Canadian market such as incorporating French language, metric measures and Canadian pricing.

IDEA Connector simplifies
Samer Shehadeh's new
product information

He’s Global Senior Director, Digital eCommerce, GE Industrial Solutions

Samar Shehadeh headshot


Using the IDEA Connector, we’re able to deliver our high quality product data online in real time, which has been proven to speed up sales.

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John Hoffman

EVP of Sales and Market development at Legrand North America

The IDEA Connector makes it easy for our distributors to access all the information they need to promote our products. Not only does this enable consistent branding, but it is also the most efficient way to help our distributors meet their customers' needs.

Charbel Tagher

President, Specified Technologies, Inc.

The IDEA Connector has led to annual double-digit sales growth for FLIR, giving us a return on investment worth our spend.

Paul Alger

Strategic Sales Manager - Electrical, FLIR Systems, Inc.